Award

2023-657 AHDB PR and Marketing services for Asia

AHDB

This public procurement record has 1 release in its history.

Award

28 Aug 2024 at 10:29

Award Notice
Summary of the contracting process

AHDB has completed its award process for the provision of PR and Marketing services across Asia, particularly targeting beef, lamb, pork, and dairy products. The contract was awarded to SOPEXA JAPON K.K., with a contract value of £2,000,000. The procurement adhered to an open procedure, and the contract term is set to commence on 1st June 2024, spanning two years with options for extension. The initial tender period ended on 9th April 2024. This contract, classified under CPV code 79342000 for Marketing services, focuses on strategic marketing and PR efforts in key Asian markets, with the buying organisation, AHDB, based in Coventry, West Midlands.

This tender presents a lucrative opportunity for businesses specialising in public relations and marketing services, particularly those with expertise in the Asian market. SMEs with strong capabilities in market analysis, strategy development, and multilingual communication are well-suited for this project. Successfully executing this contract could significantly enhance a company's portfolio, demonstrating their capacity to manage high-value, international marketing campaigns for a notable industry player like AHDB.

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Notice Information

Notice Title

2023-657 AHDB PR and Marketing services for Asia

Notice Description

Awarded contract - AHDB intend to procure a Contract to a successful Supplier for the provision PR and Marketing services on behalf of AHDB (principally covering beef, lamb and pork, but also dairy products to a lesser extent) across Asia. The successful supplier/agency will be required to have the expertise and experience to identify the right priority markets and market segments, along with the ability to devise the best local strategy to achieve effective market growth in Asia. The successful supplier/agency must also have the language ability to converse in key target markets across Asia, as well as ensuring value for money for levy payers is provided. The Contract is expected to commence on 3rd June 2024. The initial Contract duration is for 2 years with the option to extend (1+1) via single fixed terms.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-10301f46-74ff-4e74-b18b-32728be3adcb
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/cfb6996e-10b8-4718-8372-793a00d8d4ed
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (above threshold)
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
£2,000,000 £1M-£10M
Lots Value
Not specified
Awards Value
£2,000,000 £1M-£10M
Contracts Value
Not specified

Notice Dates

Publication Date
28 Aug 20241 years ago
Submission Deadline
9 Apr 2024Expired
Future Notice Date
Not specified
Award Date
12 May 20241 years ago
Contract Period
31 May 2024 - 31 May 2028 4-5 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
AHDB
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
COVENTRY
Postcode
CV3 4PE
Post Town
Coventry
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG1 Herefordshire, Worcestershire and Warwickshire
Small Region (ITL 3)
TLG13 Warwickshire CC
Delivery Location
TLG West Midlands (England)
Local Authority
Warwick
Electoral Ward
Cubbington & Leek Wootton
Westminster Constituency
Kenilworth and Southam

Supplier Information

Number of Suppliers
1
Supplier Name

SOPEXA JAPON

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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