Tender

BTA823 European Airline Partnership

BRITISH TOURIST AUTHORITY

This public procurement record has 1 release in its history.

Tender

24 Jul 2017 at 07:12

Tender Notice
Summary of the contracting process

The British Tourist Authority is seeking a European airline partner through a selective tender process titled "BTA823 European Airline Partnership". This initiative, classified under administrative services related to tourism affairs, aims to enhance inbound tourism to Britain from key European markets including France, Germany, Spain, Italy, and the Netherlands. The tender was published on 24th July 2017, with a contract period running from 1st August 2017 to 31st July 2020. The total value of the contract is £1.5 million, and the tender period ended on 14th July 2017.

This tender presents significant opportunities for airlines and businesses within the travel industry looking to expand their operations in the European market. Companies with a strong network to Britain and capabilities in data-driven marketing, partnership strategy, and customer engagement would be particularly well-suited to compete. By leveraging owned, earned, and paid channels to connect with target customers, potential bidders can contribute to the growth of tourism while enhancing their own business prospects.

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Notice Information

Notice Title

BTA823 European Airline Partnership

Notice Description

VisitBritain is seeking a European airline partner to work with during 2017/18 to grow the inbound tourism market to Britain through an integrated partnership approach from key European markets (for example France, Germany, Spain, Italy & Netherlands). Working with major Gateways we will use data and insight to inform our partnership activity to drive incremental visits to Britain in line with VisitBritain and partner strategies.The activity will encompass many areas including research and insights, route development, welcome to Britain, product development & distribution, content collaboration and marketing campaigns which will impact at every stage of the consumer journey, from inspiration through to consideration and planning and booking to advocacy. The partner should have an extensive network to Britain in the key markets and demonstrate how they will utilise owned, earned and paid channels to reach target customers.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-11a8339f-fea9-4000-9881-c5c439f25d67
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/e1cca5fa-41d8-4f96-938f-d8d21bdf1070
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Restricted procedure
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

75 - Administration, defence and social security services

CPV Codes

75125000 - Administrative services related to tourism affairs

Notice Value(s)

Tender Value
£1,500,000 £1M-£10M
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
24 Jul 20178 years ago
Submission Deadline
14 Jul 2017Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
31 Jul 2017 - 31 Jul 2020 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
BRITISH TOURIST AUTHORITY
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SW1P 3BT
Post Town
South West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
TLI London
Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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