Award

SMC Parenting Campaign - Scope Stage

SOCIAL MOBILITY COMMISSION

This public procurement record has 2 releases in its history.

AwardUpdate

28 Jul 2023 at 08:43

Award Notice
Award

14 Feb 2023 at 09:42

Award Notice
Summary of the contracting process

The Social Mobility Commission (SMC), a statutory body in England sponsored by the Cabinet Office, recently awarded a contract for the "SMC Parenting Campaign - Scope Stage" in the Social research services category. The procurement method used was a limited Competitive quotation. The contract period spans from 4th January 2023 to 31st March 2023, with a total value of £36,020. The contracting authority, the SMC, is based in London, with the project delivery address in SW1P 3BT. The tender period ended on 1st December 2022.

This tender by the SMC provides opportunities for Small and Medium-sized Enterprises (SMEs) and Voluntary, Community, and Social Enterprises (VCSEs) in the services industry. Businesses well-suited to compete would involve those experienced in social research services, especially in crafting campaign proposals and messaging for audiences from lower socioeconomic backgrounds. The emphasis is on encouraging families to engage in activities like talking, playing, and reading together, making it ideal for businesses with a focus on social impact and community engagement.

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Notice Information

Notice Title

SMC Parenting Campaign - Scope Stage

Notice Description

The Social Mobility Commission (SMC) monitors progress towards improving social mobility in the UK and promotes social mobility in England. It is an independent statutory body created by an Act of Parliament and is sponsored by the Cabinet Office (CO). The Contractor has agreed to enable the Social Mobility Commission to begin the next phase of its parenting campaign. The Contractor will develop an OASIS-style campaign plan and conduct extensive audience research to establish the types of messages that will change the behaviour of parents from lower socioeconomic backgrounds to talk, read and play more together with their children. Aims and objectives: The Contractor shall use all reasonable endeavours to achieve the following aims and objectives within the proposed scope: The overall aim is to encourage more families from lower socio-economic backgrounds to talk, play and read together with their children. The Contractor shall use all reasonable endeavours to achieve the following objectives. Specifically, we are looking for: a. Horizon scanning exercise of current and past campaigns on parenting and what they achieved. b. Research on our target audience - families from lower socioeconomic backgrounds (to establish who from the family is spending time with the children, where they are, what they are doing, how do we reach them and change their habits/ behaviours). c. Scoping of potential campaign partners and private sector sponsors to share the message and/or the costs (supermarkets, retailers etc). d. Campaign proposals with suggested messaging (slogans/ visuals) focus-grouped with the target audience and campaign stakeholders. Focus groups conducted to assess the proposed campaign messages. e. Outline of next steps setting out objectives, audiences, campaign strategy (messaging, content and channels), implementation and evaluation.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-12d1ba37-eca5-41a7-938b-0bfae7f6cc81
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/352bb678-7474-455f-987b-5887fae5e15d
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Limited
Procurement Method Details
Competitive quotation (below threshold)
Tender Suitability
SME, VCSE
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79315000 - Social research services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£36,020 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
28 Jul 20232 years ago
Submission Deadline
1 Dec 2022Expired
Future Notice Date
Not specified
Award Date
4 Jan 20233 years ago
Contract Period
4 Jan 2023 - 31 Mar 2023 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
SOCIAL MOBILITY COMMISSION
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SW1P 3BT
Post Town
South West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
Not specified
Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

CLAREMONT COMMUNICATIONS

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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