Award

UCLan Provision of Media Buying

THE UNIVERSITY OF CENTRAL LANCASHIRE

This public procurement record has 2 releases in its history.

Award

07 Oct 2021 at 13:27

Award Notice
Planning

28 Jan 2021 at 18:06

Planned Procurement Notice
Summary of the contracting process

The University of Central Lancashire (UCLan) has successfully awarded a contract for the provision of media buying services valued at £5,000,000, following an open tender process. The award was officially announced on 7th October 2021, with the contract effective from 1st September 2021 and extending until 29th August 2025. This initiative aims to enhance UCLan's visibility and attract prospective students across the UK and beyond, focusing not only on student recruitment but also on improving the institution's overall reputation. Services are to be provided primarily in the North West region of England.

This tender presents a significant opportunity for established media buying agencies, particularly those with expertise in both traditional and emerging digital advertising channels. Companies with a strong history of providing comprehensive media consultancy services will be well-suited to compete for similar contracts in the future, as UCLan seeks to elevate its advertising capabilities and expand its outreach to diverse target audiences.

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Notice Information

Notice Title

UCLan Provision of Media Buying

Notice Description

Award Notice for the provision of media buying services. See below for an extract from the original notice "The University of Central Lancashire (UCLan) is looking to appoint an experienced Media Buying Agency to manage and support the advertising and audience buying requirements for our wide and varied marketing activities. The requirement is driven by a need and opportunity to raise our profile from among the mass of 'modern' universities located across the UK and improve our awareness amongst our wide and varied target audiences. The core focus of UCLan's media buying is to drive the recruitment of students across our course portfolio. However, media buying will also be required for other areas of University from time to time including to enhance the reputation of the University and the various services it offers. To meet the University's regional, national and international media planning and buying remit our supplier will need to provide wide-ranging expert media consultancy services and must be able to demonstrate knowledge and expertise in new and emerging digital channels as well as offline advertising"

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-13bb4cee-fece-4586-9d10-c36fc819ed23
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/a1fc876e-fbc3-4974-889d-f79ae367325c
Current Stage
Award
All Stages
Planning, Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (above threshold)
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£5,000,000 £1M-£10M
Lots Value
Not specified
Awards Value
£5,000,000 £1M-£10M
Contracts Value
Not specified

Notice Dates

Publication Date
7 Oct 20214 years ago
Submission Deadline
1 Mar 2021Expired
Future Notice Date
29 Jan 2021Expired
Award Date
17 Jun 20214 years ago
Contract Period
31 Aug 2021 - 29 Aug 2025 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
THE UNIVERSITY OF CENTRAL LANCASHIRE
Contact Name
Nizam Ismail
Contact Email
nismail4@uclan.ac.uk
Contact Phone
01772201201

Buyer Location

Locality
PRESTON
Postcode
PR1 2HE
Post Town
Preston
Country
England
Major Region (ITL 1)
TLD North West (England)
Basic Region (ITL 2)
TLD4 Lancashire
Small Region (ITL 3)
TLD45 Mid Lancashire
Delivery Location
TLD North West (England)
Local Authority
Preston
Electoral Ward
City Centre
Westminster Constituency
Preston

Supplier Information

Number of Suppliers
1
Supplier Name

MCCANN CENTRAL

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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