Award

Behavioural Change Marketing Trial

YORKSHIRE AND HUMBER POLICE PROCUREMENT (Y&HPP)

This public procurement record has 1 release in its history.

Award

14 Aug 2024 at 14:39

Summary of the contracting process

The Yorkshire and Humber Police Procurement (Y&HPP) has awarded a contract titled "Behavioural Change Marketing Trial" within the advertising and marketing services category. The project involves setting up social media infrastructure, as well as campaign strategy and management for Project Spotlight. This direct award contract was initiated to run from 9th August 2024 to 31st March 2025, with key activities located in Yorkshire and the Humber, United Kingdom. The total value of the contract, combining both service and campaign costs, is £74,500.

This tender presents a notable opportunity for businesses specialising in social media marketing and campaign management, particularly those with experience in behavioural change and creative messaging. Companies that excel in these areas, including small and medium-sized enterprises (SMEs) and voluntary, community and social enterprises (VCSEs), could find significant growth potential in this project due to its strategic importance and public sector backing. The awarded supplier, Digital Deli Ltd, will manage the campaign, but similar future projects might offer additional opportunities for suited businesses to engage with Yorkshire and Humber Police Procurement.

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Notice Title

Behavioural Change Marketing Trial

Notice Description

WYP have developed hotspot policing, using creative and behavioural nudge messaging assets that are delivered into hotspots alongside patrols. The requirement is for the set up of social media infrastructure, campaign strategy and campaign management for Project Spotlight. A contract has been awarded for servicing this project until 31st March 2025. The cost of the actual service is PS29.500 with the remaining PS45,000 being the estimated value of the social media campaign.

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-13fa5f7c-564a-408b-b840-8955e1dc9c2f
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/7c7028ec-f6d9-4c1a-ac53-62891a89d2b1
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Direct award
Tender Suitability
SME, VCSE
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£74,500 Under £100K
Lots Value
Not specified
Awards Value
£74,500 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
14 Aug 20241 years ago
Submission Deadline
22 Jul 2024Expired
Future Notice Date
Not specified
Award Date
8 Aug 20241 years ago
Contract Period
8 Aug 2024 - 31 Mar 2025 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
YORKSHIRE AND HUMBER POLICE PROCUREMENT (Y&HPP)
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LEEDS
Postcode
LS1 2DE
Post Town
Leeds
Country
England

Major Region (ITL 1)
TLE Yorkshire and The Humber
Basic Region (ITL 2)
TLE4 West Yorkshire
Small Region (ITL 3)
TLE42 Leeds
Delivery Location
TLE Yorkshire and The Humber

Local Authority
Leeds
Electoral Ward
Little London & Woodhouse
Westminster Constituency
Leeds Central and Headingley

Supplier Information

Number of Suppliers
1
Supplier Name

DIGITAL DELI

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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