Award

Open Contract for Undergraduate 2020 campaign - AWARD

BOURNEMOUTH UNIVERSITY

This public procurement record has 2 releases in its history.

AwardUpdate

04 Sep 2019 at 08:51

Award Notice
Award

04 Sep 2019 at 08:36

Award Notice
Summary of the contracting process

Bournemouth University has completed an open tender process for the appointment of an agency to assist with its Undergraduate recruitment campaign for the September 2020 academic entry. The procurement was classified under advertising and marketing services with a contract value of £180,000, awarded to Hybrid Media. The tender period ended on 29 July 2019, while the contract period commenced on 19 August 2019 and will run until 30 September 2020. This initiative aims to enhance student recruitment from feeder areas across the UK, targeting a diverse array of prospective students.

This contract presents significant opportunities for marketing and recruitment agencies, particularly those specialising in higher education or multi-channel campaign strategies. Businesses with expertise in advertising, recruitment services, and marketing will be well-positioned to leverage this partnership. With Bournemouth University's need for agile and innovative recruitment strategies, agencies that can effectively adapt to changing market dynamics and target new courses will be highly competitive in this tendering process.

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Notice Information

Notice Title

Open Contract for Undergraduate 2020 campaign - AWARD

Notice Description

,Bournemouth University (BU) is seeking formal tendered offers for the appointment of an agency to support Bournemouth University's Undergraduate (UG) student recruitment efforts for September 2020 entry. Bournemouth University (BU) is seeking formal tendered offers for the appointment of an agency to support Bournemouth University's Undergraduate (UG) student recruitment efforts for September 2020 entry. With an annual recruitment cycle, an average of over 17,000 applications/4200 enrolments and almost 100 courses, we need a partner that can help deliver a multi-channel campaign that supports our continued success from 'feeder areas' (typically 100 - 150 miles) in the UK. The agency also needs to support the evolution of targeting strategies for new courses and new markets for a particular course on an agile and ad-hoc basis as defined throughout the campaign to maximise recruitment results.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-191be023-a97f-42ec-94ec-82103e78e053
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/d21aa76d-818e-4cfb-9a7b-ee206218be18
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

79342000 - Marketing services

79600000 - Recruitment services

Notice Value(s)

Tender Value
£180,000 £100K-£500K
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
4 Sep 20196 years ago
Submission Deadline
29 Jul 2019Expired
Future Notice Date
Not specified
Award Date
18 Aug 20196 years ago
Contract Period
18 Aug 2019 - 30 Sep 2020 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
BOURNEMOUTH UNIVERSITY
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BOURNEMOUTH
Postcode
BH1 3LH
Post Town
Bournemouth
Country
England
Major Region (ITL 1)
TLK South West (England)
Basic Region (ITL 2)
TLK6 North Somerset, Somerset and Dorset
Small Region (ITL 3)
TLK63 Bournemouth, Christchurch and Poole
Delivery Location
TLK South West (England)
Local Authority
Bournemouth, Christchurch and Poole
Electoral Ward
Bournemouth Central
Westminster Constituency
Bournemouth West

Supplier Information

Number of Suppliers
1
Supplier Name

HYBRID MEDIA

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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