Award

Award of Supply of Search Engine Optimisation Services (SEO) to the British Council

BRITISH COUNCIL(THE)

This public procurement record has 1 release in its history.

Award

09 Mar 2023 at 15:38

Award Notice
Summary of the contracting process

The British Council has awarded a contract for the supply of Search Engine Optimisation Services (SEO). The procurement process was conducted through a Competitive quotation method, with the contract valued at £200,000 GBP. Globant UK Limited was awarded the contract, with a contract period starting on 6th March 2023 and ending on 5th December 2023. The procurement stage was at the Award phase, and the tender period ended on 5th December 2022. The British Council is the buying organisation, located in London, England, and operates in the advertising and marketing services industry.

This tender for SEO services by the British Council presents an opportunity for businesses specialising in advertising and marketing services to compete for contracts. Small and medium-sized enterprises (SMEs) and voluntary, community, and social enterprise sector (VCSE) organisations are well-suited for this tender. Businesses interested in expanding their market reach and contributing to the British Council's IELTS marketing team's web domain strategy should consider participating in this procurement process. The contract seeks to consolidate multiple country domains into one global domain and improve organic traffic to the IELTS web platform, aligning with the British Council's strategic vision for digital marketing.

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Notice Information

Notice Title

Award of Supply of Search Engine Optimisation Services (SEO) to the British Council

Notice Description

The British Council has awarded a contract for services of an SEO agency to support the IELTS marketing team in implementing a new web domain strategy for the product. The new strategy will migrate our content from multiple country domains to one global domain (takeielts.britishcouncil.org) whilst ensuring we continue to drive increased organic traffic to our web estate in the future and minimise the resources required to do so. It is vital that we mitigate the risk of losing significant traffic and conversions whilst making these changes.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-19456308-6b2d-41c4-85f8-76eb77736cf5
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/7e2eaebd-2497-472b-b3e5-f2dce7128f76
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Limited
Procurement Method Details
Competitive quotation (below threshold)
Tender Suitability
SME, VCSE
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£200,000 £100K-£500K
Lots Value
Not specified
Awards Value
£200,000 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
9 Mar 20232 years ago
Submission Deadline
5 Dec 2022Expired
Future Notice Date
Not specified
Award Date
12 Jan 20233 years ago
Contract Period
6 Mar 2023 - 5 Dec 2023 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
BRITISH COUNCIL(THE)
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
E20 1JQ
Post Town
East London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI41 Hackney and Newham
Delivery Location
Not specified
Local Authority
Newham
Electoral Ward
Stratford Olympic Park
Westminster Constituency
Stratford and Bow

Supplier Information

Number of Suppliers
1
Supplier Name

GLOBANT

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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