Award

PR representation on behalf of AHDB covering the German and Austrian markets

DEFRA NETWORK ETENDERING PORTAL

This public procurement record has 2 releases in its history.

Award

15 Apr 2021 at 15:07

Award Notice
Tender

14 Dec 2020 at 12:19

Tender Notice
Summary of the contracting process

The public procurement process involves the Defra Network eTendering Portal as the buying organisation for a contract titled "PR representation on behalf of AHDB covering the German and Austrian markets," classified under Public Relations Services. The procurement method is an open procedure, with the contract awarded on 31 March 2021. The contract period is set for 26 April 2021 to 25 April 2025, with a value of £460,000. The tender was published on 14 December 2020, and potential suppliers were required to express their interest by the end of the tender period on 12 February 2021.

This tender presents substantial opportunities for businesses looking to expand into or strengthen their presence in the German and Austrian markets, particularly those in the food sector focusing on beef and lamb products. Companies that possess expertise in public relations and have experience in international markets would be ideally positioned to compete, especially if they have operational bases in Germany and a strong understanding of the local market dynamics.

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Notice Information

Notice Title

PR representation on behalf of AHDB covering the German and Austrian markets

Notice Description

AWARDED - Germany is an important market for high quality beef and lamb, lamb in particular has a low level of per capita consumption on the German market - less than one kilo per capita per annum - offering good opportunities for market growth. Exports of British lamb to Germany have increased sharply in recent years and it is important this momentum is maintained. The Quality Standard Mark for British beef and lamb is a brand that is actively used in Germany, as is the PGI West Country beef ad West Country lamb. The successful representative will be responsible for increasing sales of quality assured British lamb and beef in Germany and Austria. The agency/representative must be based or have an office in Germany, and have sound knowledge of the German and Austrian beef and lamb market. The contract is for 1 year, with the option to extend for 3 further periods of 12 months if required. Additional information: AWARDED - Suppliers Instructions How to Express Interest in this Tender and respond to the opportunity: 1. Register your company on the eSourcing portal (this is only required once) - Browse to the eSourcing Portal: https://defra.bravosolution.co.uk and click the link to register - Accept the terms and conditions and click 'continue' - Enter your correct business and user details - Note the username you chose and click 'Save' when complete - You will shortly receive an email with your unique password (please keep this secure) 2. Express an Interest in the tender - Login to the portal with the username/password - Click the ITTs Open To All Suppliers' link. (These Invitations to Tender open to any registered supplier) - Click on the relevant ITT to access the content. - Click the 'Express Interest' button at the top of the page. - This will move the ITT into your 'My ITTs' page. (This is a secure area reserved for your projects only) -You can now access any attachments by clicking 'Buyer Attachments' in the 'ITT Details' box 3. Responding to the tender - Click 'My Response' under 'ITT Details', you can choose to 'Create Response' or to 'Decline to Respond' (please give a reason if declining) - You can now use the 'Messages' function to communicate with the buyer and seek any clarification - Note the deadline for completion, then follow the onscreen instructions to complete the ITT - There may be a mixture of online and offline actions for you to perform (there is detailed online help available) You must then submit your reply using the 'Submit Response' button at the top of the page. If you require any further assistance please consult the online help.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-1a6dc6ca-e59a-4348-b148-08265a344ee4
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/2c129d05-4ba9-45e7-9812-2080f72a662d
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (above threshold)
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79416000 - Public relations services

Notice Value(s)

Tender Value
£500,000 £500K-£1M
Lots Value
Not specified
Awards Value
£460,000 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
15 Apr 20214 years ago
Submission Deadline
12 Feb 2021Expired
Future Notice Date
Not specified
Award Date
30 Mar 20214 years ago
Contract Period
25 Apr 2021 - 25 Apr 2025 4-5 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
DEFRA NETWORK ETENDERING PORTAL
Contact Name
Not specified
Contact Email
procurement@ahdb.org.uk
Contact Phone
Not specified

Buyer Location

Locality
KENILWORTH, WARWICKSHIRE
Postcode
CV8 2TL
Post Town
Coventry
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG1 Herefordshire, Worcestershire and Warwickshire
Small Region (ITL 3)
TLG13 Warwickshire CC
Delivery Location
Not specified
Local Authority
Warwick
Electoral Ward
Cubbington & Leek Wootton
Westminster Constituency
Kenilworth and Southam

Supplier Information

Number of Suppliers
1
Supplier Name

TIM SCHÄFER

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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