Tender

Prospective Student Engagement and Conversion Service for Keele University

KEELE UNIVERSITY

This public procurement record has 1 release in its history.

Tender

20 Feb 2025 at 18:38

Tender Notice
Summary of the contracting process

Keele University is inviting tenders for a Prospective Student Engagement and Conversion Service, classified under marketing services. This open procurement process is for a contract valued at £1.9 million (excluding VAT) and targets services fully described in the provided Tender Specification. Located in Staffordshire, West Midlands, the tender period closes on 31st March 2025 at 12:00 PM, with the contract scheduled to run from 1st July 2025 to 30th September 2027, potentially extending until 30th September 2029. Businesses must follow the tender requirements strictly, with evaluations based on quality and price criteria.

This tender represents a significant opportunity for companies specialising in marketing services, particularly those adept at managing student engagement and conversion. Small and medium-sized enterprises (SMEs) are expressly encouraged to participate in this open procedure, making it ideal for businesses looking to expand their portfolio by partnering with a reputable institution like Keele University. Successful bidders will have to demonstrate robust management structures, effective delivery approaches, and strong conversion rates to meet the university’s requirements.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Start Free Trial Book a Demo
All Features Pricing

Notice Information

Notice Title

Prospective Student Engagement and Conversion Service for Keele University

Notice Description

Tenders are invited from interested parties for the Contract for the provision of a Prospective Student Engagement and Conversion Service for Keele University in accordance with the Tender Specification in Section 2 of the Invitation to Tender (ITT). The services required are fully described in the Tender Specification. All Tenderers are required to submit a compliant tender response in accordance with the tender requirements as set out in the Tender Specification. All tender responses will be subject to the Tender Evaluation Methodology as set out in the ITT. Main reasons for the decision not to sub-divide the contract into lots: Given the need for one Service Provider to co-ordinate the delivery of all of the services required, the contract has not been subdivided into lots. The contract will run for an initial period of twenty-seven months from 1st July 2025 to 30th September 2027 with options to extend for a further two twelve-month periods, reviewed annually, with a final end date of 30th September 2029. The decision of whether to take up the extension options will be down to the absolute discretion of the University. The estimated total value of the contract over its duration (including the extension options if these are taken up) is PS1.9 million excluding VAT. Award Criteria: Quality criterion - Name: Proposed Management Structure and Key Personnel for the Contract for the provision of a Prospective Student Engagement and Conversion Service for Keele University / Weighting: 200 marks Quality criterion - Name: Approach and Methodology for the delivery of the Contract for the provision of a Prospective Student Engagement and Conversion Service for Keele University / Weighting: 300 marks Quality criterion - Name: Conversion Rates and Return on Investment under the Contract for the provision of a Prospective Student Engagement and Conversion Service for Keele University / Weighting: 200 marks Price - Weighting: 300 marks Additional information: The procurement documents are available for unrestricted and full direct access, free of charge, at: https://in-tendhost.co.uk/universityofkeele/aspx/Home Tenders or requests to participate must be submitted electronically via: https://in-tendhost.co.uk/universityofkeele/aspx/Home Is a Recurrent Procurement Type? : Yes

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-1a71e651-b5d6-4d53-ba0f-82e0dfa3bd55
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/f3d634af-596f-4764-a560-f6359501b226
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (above threshold)
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
£1,900,000 £1M-£10M
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
20 Feb 20251 years ago
Submission Deadline
31 Mar 2025Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
1 Jul 2025 - 30 Sep 2027 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
KEELE UNIVERSITY
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
WEST MIDLANDS
Postcode
ST5 5BG
Post Town
Stoke-on-Trent
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG2 Shropshire and Staffordshire
Small Region (ITL 3)
TLG24 Staffordshire CC
Delivery Location
TLG West Midlands (England)
Local Authority
Newcastle-under-Lyme
Electoral Ward
Keele
Westminster Constituency
Newcastle-under-Lyme

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-b5fd17-1a71e651-b5d6-4d53-ba0f-82e0dfa3bd55-2025-02-20T18:38:19Z",
    "date": "2025-02-20T18:38:19Z",
    "ocid": "ocds-b5fd17-1a71e651-b5d6-4d53-ba0f-82e0dfa3bd55",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "IT-182-282-KU/697/DP/SM/2025",
        "title": "Prospective Student Engagement and Conversion Service for Keele University",
        "description": "Tenders are invited from interested parties for the Contract for the provision of a Prospective Student Engagement and Conversion Service for Keele University in accordance with the Tender Specification in Section 2 of the Invitation to Tender (ITT). The services required are fully described in the Tender Specification. All Tenderers are required to submit a compliant tender response in accordance with the tender requirements as set out in the Tender Specification. All tender responses will be subject to the Tender Evaluation Methodology as set out in the ITT. Main reasons for the decision not to sub-divide the contract into lots: Given the need for one Service Provider to co-ordinate the delivery of all of the services required, the contract has not been subdivided into lots. The contract will run for an initial period of twenty-seven months from 1st July 2025 to 30th September 2027 with options to extend for a further two twelve-month periods, reviewed annually, with a final end date of 30th September 2029. The decision of whether to take up the extension options will be down to the absolute discretion of the University. The estimated total value of the contract over its duration (including the extension options if these are taken up) is PS1.9 million excluding VAT. Award Criteria: Quality criterion - Name: Proposed Management Structure and Key Personnel for the Contract for the provision of a Prospective Student Engagement and Conversion Service for Keele University / Weighting: 200 marks Quality criterion - Name: Approach and Methodology for the delivery of the Contract for the provision of a Prospective Student Engagement and Conversion Service for Keele University / Weighting: 300 marks Quality criterion - Name: Conversion Rates and Return on Investment under the Contract for the provision of a Prospective Student Engagement and Conversion Service for Keele University / Weighting: 200 marks Price - Weighting: 300 marks Additional information: The procurement documents are available for unrestricted and full direct access, free of charge, at: https://in-tendhost.co.uk/universityofkeele/aspx/Home Tenders or requests to participate must be submitted electronically via: https://in-tendhost.co.uk/universityofkeele/aspx/Home Is a Recurrent Procurement Type? : Yes",
        "datePublished": "2025-02-20T18:38:19Z",
        "status": "active",
        "classification": {
            "scheme": "CPV",
            "id": "79342000",
            "description": "Marketing services"
        },
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "postalCode": "ST5 5BG"
                    },
                    {
                        "region": "West Midlands",
                        "countryName": "United Kingdom"
                    }
                ]
            }
        ],
        "value": {
            "amount": 1900000,
            "currency": "GBP"
        },
        "procurementMethod": "open",
        "procurementMethodDetails": "Open procedure (above threshold)",
        "tenderPeriod": {
            "endDate": "2025-03-31T12:00:00+01:00"
        },
        "contractPeriod": {
            "startDate": "2025-07-01T01:00:00+01:00",
            "endDate": "2027-09-30T23:59:59+01:00"
        },
        "suitability": {
            "sme": true,
            "vcse": false
        },
        "mainProcurementCategory": "services",
        "documents": [
            {
                "id": "1",
                "documentType": "tenderNotice",
                "description": "Opportunity notice on Contracts Finder",
                "url": "https://www.contractsfinder.service.gov.uk/Notice/f3d634af-596f-4764-a560-f6359501b226",
                "datePublished": "2025-02-20T18:38:19Z",
                "format": "text/html",
                "language": "en"
            },
            {
                "id": "2",
                "description": "Additional information on how to apply for this contract",
                "url": "https://in-tendhost.co.uk/universityofkeele/aspx/"
            }
        ]
    },
    "parties": [
        {
            "id": "GB-CFS-55515",
            "name": "Keele University",
            "identifier": {
                "legalName": "Keele University"
            },
            "address": {
                "streetAddress": "Keele, Staffordshire",
                "locality": "West Midlands",
                "postalCode": "ST5 5BG",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "name": "Darren Pearce",
                "email": "d.pearce@keele.ac.uk",
                "telephone": "01782 734124"
            },
            "roles": [
                "buyer"
            ]
        }
    ],
    "buyer": {
        "id": "GB-CFS-55515",
        "name": "Keele University"
    }
}