Award

Education is GREAT/Study UK Campaign Student Journey Research

BRITISH COUNCIL(THE)

This public procurement record has 2 releases in its history.

Award

09 Aug 2018 at 10:26

Award Notice
Tender

17 May 2018 at 10:51

Tender Notice
Summary of the contracting process

The British Council is conducting an active procurement process for the "Education is GREAT/Study UK Campaign Student Journey Research" project. This initiative falls under the category of research and development services and is aimed at enhancing the UK's appeal as a leading destination for international higher education. The tender period ended on 31 May 2018, with the contract period commencing on 11 June 2018 and concluding on 10 June 2021. The procurement method used for this tender was the open procedure, which is suitable for small and medium-sized enterprises (SMEs) as well as voluntary and community sector enterprises (VCSEs).

This tender presents significant opportunities for businesses involved in market research, consultancy, and strategic communication within the higher education sector. Companies with expertise in understanding international student behaviours, marketing strategies, and educational service enhancements are particularly well-suited to compete. By participating in this research initiative, businesses can position themselves as key contributors to shaping the future of the UK’s international education landscape, ultimately driving growth and expanding their market presence.

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Notice Information

Notice Title

Education is GREAT/Study UK Campaign Student Journey Research

Notice Description

The Study UK: Discover You campaign was designed and launched following George Osbourne's Autumn Statement in 2015 when he announced plans to recruit an additional 55,000 international students to the UK by 2020. The UK remains the 2nd most popular destination for Higher Education (HE) students with 196,000 new students enrolling with British Universities per year, out of a potential universe of approximately 5m internationally mobile students worldwide (UNESCO, 2013). Large proportions of international students are post graduates, or are in the latter years of undergraduate study. However the UK is losing share to established English speaking competitors and to emerging competitors. The UK competes well in terms of academic quality but less well in terms of costs (fees, daily life and some aspects of 'welcome'). Using these insights, the British Council and GREAT introduced a new overarching campaign to bring together the entire UK higher education sector around a core proposition to unify and focus the UK's international marketing efforts. This core proposition was 'Study UK: Discover You', intending to convey how 'the experiences, knowledge and confidence gained by studying in the UK will inspire you to define your own path'. Using this proposition and creative approach, a campaign was launched in October 2016 to position and promote the strengths of Great Britain as a world-leading study destination. The activity launched a four year campaign to promote awareness of the UK's universities and was branded as part of the international GREAT Britain campaign. Please see the Study UK central website for more details: https://study-uk.britishcouncil.org/ The International Higher Education sector is changing quickly, as is the online & media behaviour of our international student audience which covers both Under-Graduate and Post Graduate markets. As a result this brief for new strategic audience research is required to help us dig deeper into the student journey in our priority markets over a three-year period. Additional information: All applications to be made via: https://in-tendhost.co.uk/britishcouncil/aspx/Home

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-1aaa4853-d22a-46d5-aa7f-3a636371db03
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/6c660fee-09ba-4f01-a51d-1cf086e62dae
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (below threshold)
Tender Suitability
SME, VCSE
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

73 - Research and development services and related consultancy services

CPV Codes

73000000 - Research and development services and related consultancy services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
9 Aug 20187 years ago
Submission Deadline
31 May 2018Expired
Future Notice Date
Not specified
Award Date
6 Jun 20187 years ago
Contract Period
10 Jun 2018 - 10 Jun 2021 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
BRITISH COUNCIL(THE)
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
MANCHESTER
Postcode
M1 6BB
Post Town
Manchester
Country
England
Major Region (ITL 1)
TLD North West (England)
Basic Region (ITL 2)
TLD3 Greater Manchester
Small Region (ITL 3)
TLD33 Manchester
Delivery Location
Not specified
Local Authority
Manchester
Electoral Ward
Piccadilly
Westminster Constituency
Manchester Central

Supplier Information

Number of Suppliers
1
Supplier Name

KUBI KALLOO

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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