Tender

Audience Insight Research

BFI

This public procurement record has 1 release in its history.

Tender

13 Jul 2022 at 13:49

Tender Notice
Summary of the contracting process

The British Film Institute (BFI) is currently seeking proposals for a tender entitled "Audience Insight Research," aimed at managing a year-long research project that will analyse audience engagement across various platforms, such as the BFI London Film Festival and BFI Player. The tender is classified under market research services and is being conducted as an open procurement process, with a deadline for submissions set for 12:00 noon on 2 August 2022. The contract period is expected to commence on 23 August 2022 and run until 22 August 2023. The BFI is located at 21 Stephen Street, London, and has allocated a budget of £65,000 for this initiative.

This tender presents significant opportunities for businesses specialising in market research and audience analytics, particularly those equipped to conduct both quantitative surveys and qualitative assessments. Companies that can demonstrate experience in engaging diverse audiences within cultural contexts, including digital platforms, would be well-suited to compete. With the BFI's focus on diversifying audiences and enhancing digital access, contractors that offer innovative research methodologies and actionable insights will be in a strong position to win this contract and contribute to the BFI's strategic goals.

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Notice Information

Notice Title

Audience Insight Research

Notice Description

The British Film Institute (the 'BFI') is seeking to appoint a supplier to manage a year-long research project into the audiences who engage with the BFI's public offer. This should encompass a quantitative tracking survey that will provide key metrics on audiences across five different touchpoints and additional qualitative 'deep dives' into particular areas of focus that need more analysis. The touchpoints are a mixture of digital and in-person experiences. A key outcome of this research is to understand the audiences both in-person and online and how they differ. BACKGROUND The BFI regularly conducts research amongst its constituent audiences and consumers in order to measure and evaluate reach and diversity. As part of our future plan and our focus on two core areas for transforming access - diversifying audiences and growing our digital platforms - we have identified two major areas that we now seek to address with a new programme of audience research that will provide the BFI with insight that can be utilised for decision making. SERVICE REQUIREMENT The BFI's primary objective is quantitatively to profile and build a picture of its audience engagement across five key touchpoints in order to better understand: o the socio-demographic profile of our audiences o the frequency of their engagement and type of engagement o the motivations behind their most recent engagement o the impact of their experience with the BFI o their un-met needs o their loyalty and intentions to continue with subscription-based elements (BFI membership, BFI Player, Sight and Sound magazine) o their brand perception of the BFI The following list represents the five main touchpoints for which we wish to collect data. Some of these are overlapping e.g., visitors to the Southbank may well have used BFI Player or engaged on BFI social media platforms; o the BFI London Film Festival o the BFI Flare Film Festival o BFI Player and free video-on-demand (VoD) o BFI Southbank venue and/or BFI IMAX o Social media Full details are set out in the Invitation to Tender document. The tender deadline is 12:00 noon on 2 August 2022. Additional information: To take part in this tender, please visit our website, at https://in-tendhost.co.uk/bfi/aspx/Tenders/Current , where you will need to register, if you haven't already, and express an interest in this opportunity to access the relevant documents. Please note expressions of interest will only be accepted via the portal. Is a Recurrent Procurement Type? : No

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-1e12cfe7-ea71-4ef0-ac34-71bd7e76cbe2
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/d764ec84-d52f-4340-b370-019d41aec8b0
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (above threshold)
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79310000 - Market research services

Notice Value(s)

Tender Value
£65,000 Under £100K
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
13 Jul 20223 years ago
Submission Deadline
2 Aug 2022Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
23 Aug 2022 - 22 Aug 2023 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
BFI
Contact Name
Henry Vivian-Neal
Contact Email
henry.vivian-neal@bfi.org.uk
Contact Phone
020 7173 3299

Buyer Location

Locality
LONDON
Postcode
W1T 1LN
Post Town
West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI36 Camden
Delivery Location
Not specified
Local Authority
Camden
Electoral Ward
Bloomsbury
Westminster Constituency
Holborn and St Pancras

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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