Award

2022_Brand - CCS Mini Competition - Brand perceptions insight

BRITISH COUNCIL(THE)

This public procurement record has 1 release in its history.

Award

16 Mar 2023 at 16:19

Summary of the contracting process

The British Council has awarded a contract for market research services under the title "2022_Brand - CCS Mini Competition - Brand perceptions insight". The procurement method was selective, with the contract worth £370,380 in GBP. The tender period ended on January 16, 2023, and the contract runs from February 20, 2023, to February 19, 2024. The buying organisation is based in London, England, with the main procurement category being services.

This tender presents an opportunity for businesses in the market research and advertising industry to compete for a contract with the British Council. Businesses specialising in understanding brand health and shaping brand promises would be well-suited to engage in this procurement process. With the contract awarded to The Nursery Research & Planning Limited, there is a focus on providing insight into global stakeholder brand campaigns targeted at key markets such as Vietnam, Egypt, and India.

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Notice Title

2022_Brand - CCS Mini Competition - Brand perceptions insight

Notice Description

We were looking for potential insight partners to provide recommendations as to how they would approach this multi-layered challenge. Our multi-layered challenge 1. The need for benchmark understanding of brand health (focus of this service requirement) 2. Stakeholders and the global stakeholder brand campaign 3. Shaping a unifying brand promise. Further details with regards to the opportunity will be including in the tender pack. Markets We operate in over 100 countries around the world and our priority markets vary depending on activity. For example, if we are considering our revenue generating activity, our top markets are different across English teaching and Exams and the UK is not represented, whereas as the UK would be a key market for stakeholders. As part of our corporate strategy, we have 25 priority countries. The following markets have been agreed as the key focus for the upcoming stakeholder brand campaign: Vietnam, Egypt, Saudi Arabia, Nigeria, Bangladesh, India, Turkey, South Africa, Spain, Colombia, Poland, Indonesia, United Kingdom The following additional markets are also important across different areas of the organisation: Malaysia, Sri Lanka, Mexico, Hong Kong, UAE, Canada, France, Brazil

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-2094304e-a8e2-4cda-bfd9-53fbcd1dae40
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/3a40d05c-1012-4d72-9894-35152255920e
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Dynamic
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a dynamic purchasing system
Tender Suitability
SME, VCSE
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79310000 - Market research services

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£370,380 £100K-£500K
Lots Value
Not specified
Awards Value
£370,380 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
16 Mar 20232 years ago
Submission Deadline
16 Jan 2023Expired
Future Notice Date
Not specified
Award Date
3 Feb 20233 years ago
Contract Period
20 Feb 2023 - 19 Feb 2024 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
BRITISH COUNCIL(THE)
Contact Name
Ahmed Akram
Contact Email
ahmed.akram@britishcouncil.org
Contact Phone
01619577886

Buyer Location

Locality
LONDON
Postcode
E20 1JQ
Post Town
East London
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI41 Hackney and Newham
Delivery Location
Not specified

Local Authority
Newham
Electoral Ward
Stratford Olympic Park
Westminster Constituency
Stratford and Bow

Supplier Information

Number of Suppliers
1
Supplier Name

THE NURSERY RESEARCH & PLANNING

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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