Tender

GB-Middlesbrough: Search Engine Optimisation Platform

TEESSIDE UNIVERSITY

This public procurement record has 1 release in its history.

Tender

31 Jan 2022 at 11:05

Tender Notice
Summary of the contracting process

The procurement process concerns Teesside University, which is seeking to acquire a Search Engine Optimisation (SEO) platform aimed at enhancing website traffic and visibility. This tender falls under the services category, specifically focusing on web search engine providers (CPV code: 72414000). The deadline for submitting tenders is set for 21st February 2022, and the awarded contract will commence on 4th April 2022, lasting until 3rd April 2027. This opportunity operates via an open procurement method, allowing participation from a broad range of suppliers, with its main delivery location in North East England.

This tender presents a significant opportunity for small and medium enterprises (SMEs) and potentially voluntary, community, and social enterprises (VCSEs) to establish or expand their footprint in the SEO services sector. Businesses that specialise in online marketing solutions, particularly those with expertise in organic search strategies, would be ideally positioned to compete for this contract. By securing this project, eligible firms could not only promote their capabilities but also contribute to the university's strategic focus on enhancing its online presence against a backdrop of competitive pressures in the education market.

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Notice Information

Notice Title

GB-Middlesbrough: Search Engine Optimisation Platform

Notice Description

Teesside University wish to procure a specialist SEO platform to improve the quality and level of traffic to our website. New territory for our business - we are overly reliant on our paid search activity and need to achieve greater value and efficiencies by refocusing investment on organic search traffic. Whilst our metrics remain positive in this area, we know with expert support our position could be improved. Our business needs have also evolved and developed - particularly in the area of Online Learning - the need for a more advanced approach to SEO platform and strategy is clear. We operate in an extremely competitive marketplace and are mindful that many of our competitor institutions are more active in this space. Alongside our Content Strategy, this activity will enable us to maximise our online visibility ahead of our competitors. Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-20e786d9-100b-436a-bc02-435183a38d04
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/080778f9-e91a-4ed1-9d41-031c5858c581
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME, VCSE
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

72 - IT services: consulting, software development, Internet and support

CPV Codes

72414000 - Web search engine providers

Notice Value(s)

Tender Value
£500,000 £500K-£1M
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
31 Jan 20224 years ago
Submission Deadline
21 Feb 2022Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
3 Apr 2022 - 3 Apr 2027 Over 5 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
TEESSIDE UNIVERSITY
Contact Name
Procurement
Contact Email
tenders@tees.ac.uk
Contact Phone
+441642342166

Buyer Location

Locality
MIDDLESBROUGH
Postcode
TS1 3BA
Post Town
Cleveland
Country
England
Major Region (ITL 1)
TLC North East (England)
Basic Region (ITL 2)
TLC3 Tees Valley
Small Region (ITL 3)
TLC32 South Teesside
Delivery Location
TLC North East (England)
Local Authority
Middlesbrough
Electoral Ward
Central
Westminster Constituency
Middlesbrough and Thornaby East

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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