Tender

Leeds Road Corridor Development & Delivery of Marketing Strategy

CITY OF BRADFORD METROPOLITAN DISTRICT COUNCIL

This public procurement record has 1 release in its history.

Tender

16 Sep 2024 at 15:07

Tender Notice
Summary of the contracting process

The City of Bradford Metropolitan District Council is inviting tenders for the Leeds Road Corridor Development & Delivery of Marketing Strategy. This procurement aims to secure marketing expertise to elevate Leeds Road as a significant visitor destination on local, regional, and national scales. The initiative is in alignment with Bradford's broader Place marketing strategy, underlining the city's cultural richness and forthcoming City of Culture 2025 activities. The tender, classified under Advertising and Marketing Services, specifically involves the formulation and execution of a digital and social media-centred marketing plan over the contract period. The open procurement process permits submissions until 15 October 2024, and the contract will run from 4 November 2024 to 31 December 2025, with a budget of £70,000. This project is based in Yorkshire and the Humber, further solidifying Bradford’s strategic development objectives.

This tender represents a remarkable opportunity for businesses specialising in marketing, particularly those with a strong digital and social media focus. Companies, especially SMEs, that are adept at creative digital marketing and have experience in elevating brand profiles will find a lucrative opportunity here. Aligning a company's expertise with Bradford’s cultural and economic goals can pave the way for future contracts and a more substantial presence in the public sector. Moreover, successful engagement in this tender could enhance the bidder's portfolio with a prestigious project, fostering both credibility and new business avenues in the region’s advertising and marketing industry.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Start Free Trial Book a Demo
All Features Pricing

Notice Information

Notice Title

Leeds Road Corridor Development & Delivery of Marketing Strategy

Notice Description

The Council's Department of Place, Economic Development Service is seeking to procure marketing expertise to promote Leeds Road as a visitor destination across the district, regionally and nationally. The marketing activity for Leeds Road Corridor will be aligned with and complement the Council's Place marketing strategy that aims to boost Bradford's profile, attract investment, and foster a unified brand identity for the city highlighting its cultural richness and diversity and with City of Culture 2025 activity. The supplier will be expected to develop and deliver a clear marketing strategy with digital/social media focus and promotional activity for the duration of the contract period.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-21355f9a-5edd-4781-9c3a-579c0e60d688
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/6486a8c6-a6eb-49d3-b5a5-11c999623f91
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

79342000 - Marketing services

79342100 - Direct marketing services

Notice Value(s)

Tender Value
£70,000 Under £100K
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
16 Sep 20241 years ago
Submission Deadline
15 Oct 2024Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
4 Nov 2024 - 31 Dec 2025 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
CITY OF BRADFORD METROPOLITAN DISTRICT COUNCIL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BRADFORD
Postcode
BD1 1HX
Post Town
Bradford
Country
England
Major Region (ITL 1)
TLE Yorkshire and The Humber
Basic Region (ITL 2)
TLE4 West Yorkshire
Small Region (ITL 3)
TLE41 Bradford
Delivery Location
TLE Yorkshire and The Humber
Local Authority
Bradford
Electoral Ward
City
Westminster Constituency
Bradford West

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-b5fd17-21355f9a-5edd-4781-9c3a-579c0e60d688-2024-09-16T16:07:18+01:00",
    "date": "2024-09-16T16:07:18+01:00",
    "ocid": "ocds-b5fd17-21355f9a-5edd-4781-9c3a-579c0e60d688",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "20240916160712-103277",
        "title": "Leeds Road Corridor Development & Delivery of Marketing Strategy",
        "description": "The Council's Department of Place, Economic Development Service is seeking to procure marketing expertise to promote Leeds Road as a visitor destination across the district, regionally and nationally. The marketing activity for Leeds Road Corridor will be aligned with and complement the Council's Place marketing strategy that aims to boost Bradford's profile, attract investment, and foster a unified brand identity for the city highlighting its cultural richness and diversity and with City of Culture 2025 activity. The supplier will be expected to develop and deliver a clear marketing strategy with digital/social media focus and promotional activity for the duration of the contract period.",
        "datePublished": "2024-09-16T16:07:18+01:00",
        "status": "active",
        "classification": {
            "scheme": "CPV",
            "id": "79340000",
            "description": "Advertising and marketing services"
        },
        "additionalClassifications": [
            {
                "scheme": "CPV",
                "id": "79342000",
                "description": "Marketing services"
            },
            {
                "scheme": "CPV",
                "id": "79342100",
                "description": "Direct marketing services"
            }
        ],
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "region": "Yorkshire and the Humber",
                        "countryName": "United Kingdom"
                    }
                ]
            }
        ],
        "value": {
            "amount": 70000,
            "currency": "GBP"
        },
        "procurementMethod": "open",
        "procurementMethodDetails": "Open procedure",
        "tenderPeriod": {
            "endDate": "2024-10-15T10:00:00+01:00"
        },
        "contractPeriod": {
            "startDate": "2024-11-04T00:00:00Z",
            "endDate": "2025-12-31T23:59:59Z"
        },
        "suitability": {
            "sme": true,
            "vcse": false
        },
        "mainProcurementCategory": "services",
        "documents": [
            {
                "id": "1",
                "documentType": "tenderNotice",
                "description": "Opportunity notice on Contracts Finder",
                "url": "https://www.contractsfinder.service.gov.uk/Notice/6486a8c6-a6eb-49d3-b5a5-11c999623f91",
                "datePublished": "2024-09-16T16:07:18+01:00",
                "format": "text/html",
                "language": "en"
            },
            {
                "id": "2",
                "description": "Additional data",
                "url": "https://uk.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=85180&B=UK"
            },
            {
                "id": "3",
                "description": "User / Company",
                "url": "https://uk.eu-supply.com/ctm/Company/CompanyInformation/Index/103277"
            }
        ]
    },
    "parties": [
        {
            "id": "GB-CFS-188959",
            "name": "City of Bradford Metropolitan District Council",
            "identifier": {
                "legalName": "City of Bradford Metropolitan District Council"
            },
            "address": {
                "streetAddress": "Britannia House, Hall Ings",
                "locality": "Bradford",
                "postalCode": "BD1 1HX",
                "countryName": "ENG"
            },
            "contactPoint": {
                "name": "Caroline Bradshaw",
                "email": "caroline.bradshaw@bradford.gov.uk"
            },
            "details": {
                "url": "https://www.bradford.gov.uk/"
            },
            "roles": [
                "buyer"
            ]
        }
    ],
    "buyer": {
        "id": "GB-CFS-188959",
        "name": "City of Bradford Metropolitan District Council"
    }
}