Award

GB-Birmingham: 100648 B2022 Media Planning

BIRMINGHAM ORGANISING COMMITTEE FOR THE 2022 COMMONWEALTH GRAMES LTD

This public procurement record has 1 release in its history.

Award

24 Mar 2020 at 08:50

Award Notice
Summary of the contracting process

The procurement process for "GB-Birmingham: 100648 B2022 Media Planning" was initiated by the Birmingham Organising Committee for the 2022 Commonwealth Games Ltd. This project falls under the advertising consultancy services category and is located in Birmingham, West Midlands, UK. The tender was awarded on 21 January 2020 and encompasses a contract value of £200,000, covering the period from 22 January 2020 to 2 September 2022. The procurement process was completed, having utilised the CCS Communication Services Framework RM3796 for a further competition.

This tender presents substantial opportunities for businesses involved in media planning and advertising consultancy, particularly those that are experienced in integrated marketing solutions. Enterprises with expertise in audience profiling and channel planning, as well as those with a collaborative approach to working within integrated agency teams, would be particularly well-suited to compete in this procurement process. Furthermore, the involvement of voluntary, community, and social enterprise (VCSE) organisations is encouraged, broadening the scope for various types of businesses to engage.

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Notice Information

Notice Title

GB-Birmingham: 100648 B2022 Media Planning

Notice Description

Media Planning to include: *Reviewing available evidence and research (client & industry data) as appropriate - to profile, define and quantify Birmingham 2022's target audience required to deliver Games objectives; *Recommending an integrated channel plan for the campaigns noted in the brief to ensure the OC is marketing the Games and each campaign to its fullest potential; *Developing the brief for the OC's media buying partner to the standard Government Communication Service format; *Proposing on-going research requirements to support and evaluate the marketing programme; *Work collaboratively with other Birmingham 2022 Marketing & Creative Services Framework suppliers as part of an integrated agency team. Additional information: The contract was awarded following a further competition using the CCS Communication Services Framework RM3796.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-23edfd39-e7a8-4bc5-954f-5f0586aabd99
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/9d665df3-b24d-4e71-a086-4611efab0b13
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Not specified
Tender Suitability
VCSE
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79341100 - Advertising consultancy services

Notice Value(s)

Tender Value
£200,000 £100K-£500K
Lots Value
Not specified
Awards Value
£200,000 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
24 Mar 20205 years ago
Submission Deadline
21 Jan 2020Expired
Future Notice Date
Not specified
Award Date
21 Jan 20206 years ago
Contract Period
22 Jan 2020 - 2 Sep 2022 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
BIRMINGHAM ORGANISING COMMITTEE FOR THE 2022 COMMONWEALTH GRAMES LTD
Contact Name
Julie Oakley
Contact Email
procurement@birmingham2022.com
Contact Phone
07951735849

Buyer Location

Locality
BIRMINGHAM
Postcode
B1 2JB
Post Town
Birmingham
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
TLG West Midlands (England)
Local Authority
Birmingham
Electoral Ward
Ladywood
Westminster Constituency
Birmingham Ladywood

Supplier Information

Number of Suppliers
1
Supplier Name

MEDIACOM

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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