Award

West Midlands Perceptions Study 2024 - AWARD

WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING

This public procurement record has 1 release in its history.

Award

06 Sep 2024 at 15:45

Award Notice
Summary of the contracting process

The West Midlands Growth Company Ltd e-Tendering has successfully completed the procurement process to appoint a sole provider for the "West Midlands Perceptions Study 2024." This tender falls under the industry category of market research services and additional classifications include research services, economic research services, and design and execution of research and development. This procurement is at the award stage, with the contract awarded to Echo Research Limited. Key dates include the tender end date on 19th July 2024, the contract start date on 19th August 2024, and completion on 31st January 2025. The contract value is £71,900 GBP, and the services are to be delivered across various locations, including the United Kingdom and international territories.

This tender presents substantial growth opportunities for businesses focused on market research services, particularly those experienced in conducting perception studies and analysing metrics related to investment, business, and tourism. SMEs are encouraged to compete due to the suitability criteria emphasising their involvement. The successful business will benefit from conducting impactful research that informs strategic decisions for the West Midlands region, enhancing their portfolio and reputation in the industry. This is an ideal opportunity for businesses with a background in data analysis, report generation, and consultancy services looking to expand their reach and demonstrate their expertise on a significant regional project.

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Notice Information

Notice Title

West Midlands Perceptions Study 2024 - AWARD

Notice Description

The West Midlands Growth Company (WMGC) has a requirement to appoint a sole provider to conduct an annual perception survey / study and provide associated output reporting for the West Midlands region against a series of defined key perception metrics. This piece of work needs to track progress against a series of key perceptions metrics (i) awareness/familiarity with the region's offer as an investment, business and tourism destination. (ii) positive/negative sentiment about the region's offer and (iii) consideration of the region's offer - i.e. likelihood of recommending, investing in or visiting the West Midlands. It needs to target the following key audiences (i) domestic and overseas visitors and (ii) key intermediaries that influence investment in the West Midlands - to include investment advisers, business conference organisers, sporting event organisers and travel trade professionals and a range of priority markets. These will be based on the region's new Internationalisation Strategy and will be agreed with the successful supplier. It needs to track the effectiveness of our marcomms activity in terms of (i) market cut through - the proportion of our target audiences in key target markets that can recall our campaigns and (ii) the uplift in visibility/awareness, positive sentiment and consideration achieved. It also needs to inform the marcomms strategies and tactics of WMGC and its regional partners- providing insights on the perceived strengths and weaknesses of the region's offer, what our target audiences associate the region and the most effective communication channels.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-25081a52-2d53-4bb0-80e3-b8399ed91f26
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/c8df1244-6ea3-4909-a7da-51aa1692abee
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Other -
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

73 - Research and development services and related consultancy services

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

73110000 - Research services

73210000 - Research consultancy services

73300000 - Design and execution of research and development

79310000 - Market research services

79311400 - Economic research services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£71,900 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
6 Sep 20241 years ago
Submission Deadline
19 Jul 2024Expired
Future Notice Date
Not specified
Award Date
18 Aug 20241 years ago
Contract Period
18 Aug 2024 - 31 Jan 2025 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
WEST MIDLANDS
Postcode
B4 6AT
Post Town
Birmingham
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
Not specified
Local Authority
Birmingham
Electoral Ward
Ladywood
Westminster Constituency
Birmingham Ladywood

Supplier Information

Number of Suppliers
1
Supplier Name

ECHO RESEARCH

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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