Award

Childcare Choices Website ITT 2025 - Con_28505

DEPARTMENT FOR EDUCATION

This public procurement record has 1 release in its history.

Award

25 Sep 2025 at 07:02

Summary of the contracting process

The Department for Education has completed the award stage of the procurement process for the "Childcare Choices Website ITT 2025 - Con_28505," focusing on advertising and marketing services. The contract, valued at £200,000, was awarded on 5th September 2025, with a completion window extending until 5th September 2026. The procurement method utilised was selective, specifically a call-off from the Digital Outcomes 6 Framework. The project scope includes services across various locations, including the United Kingdom, British Overseas Territories, and Europe. The primary category of service falls under advertising and marketing services, with the Department for Education located on Great Smith Street, London, overseeing the procurement.

This tender opens substantial opportunities for growth, particularly for small and medium-sized enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs), as the procurement was designed with these entities in mind. "Big Motive," a Belfast-based SME, emerged as the successful supplier, highlighting the inclusive nature of such frameworks that aim to enhance opportunities for smaller businesses. The service delivery will span multiple geographical regions, creating avenues for businesses with a focus on international marketing and advertising services to build on existing capabilities or expand their reach across diverse markets.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Notice Title

Childcare Choices Website ITT 2025 - Con_28505

Notice Description

**This is not a Call for Competition**. This is the contract award notice for Childcare Choices Website ITT 2025 - Con_28505. The competition was carried out using Digital Outcomes 6 Framework (RM1043.8)

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-25367c1c-6aad-4fec-8bfc-894d9417f745
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/1aa4b45a-3087-4dd6-8c75-3d216b2eb33e
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a framework agreement
Tender Suitability
SME, VCSE
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£200,000 £100K-£500K
Lots Value
Not specified
Awards Value
£200,000 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
25 Sep 20255 months ago
Submission Deadline
18 Jul 2025Expired
Future Notice Date
Not specified
Award Date
4 Sep 20255 months ago
Contract Period
4 Sep 2025 - 5 Sep 2026 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
DEPARTMENT FOR EDUCATION
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SW1P 3BT
Post Town
South West London
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
Not specified

Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

BIG MOTIVE

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-b5fd17-25367c1c-6aad-4fec-8bfc-894d9417f745-2025-09-25T08:02:14+01:00",
    "date": "2025-09-25T08:02:14+01:00",
    "ocid": "ocds-b5fd17-25367c1c-6aad-4fec-8bfc-894d9417f745",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "tender_506552/1516964",
        "title": "Childcare Choices Website ITT 2025 - Con_28505",
        "description": "**This is not a Call for Competition**. This is the contract award notice for Childcare Choices Website ITT 2025 - Con_28505. The competition was carried out using Digital Outcomes 6 Framework (RM1043.8)",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "79340000",
            "description": "Advertising and marketing services"
        },
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "countryName": "British Oversea Territories"
                    },
                    {
                        "countryName": "Channel Islands"
                    },
                    {
                        "countryName": "Europe"
                    },
                    {
                        "countryName": "Isle of Man"
                    },
                    {
                        "countryName": "Rest of the World"
                    },
                    {
                        "countryName": "United Kingdom"
                    }
                ]
            }
        ],
        "value": {
            "amount": 200000,
            "currency": "GBP"
        },
        "procurementMethod": "selective",
        "procurementMethodDetails": "Call-off from a framework agreement",
        "tenderPeriod": {
            "endDate": "2025-07-18T17:00:00+01:00"
        },
        "contractPeriod": {
            "startDate": "2025-09-05T00:00:00+01:00",
            "endDate": "2026-09-05T23:59:59+01:00"
        },
        "suitability": {
            "sme": true,
            "vcse": true
        },
        "mainProcurementCategory": "services"
    },
    "parties": [
        {
            "id": "GB-CFS-241498",
            "name": "Department for Education",
            "identifier": {
                "legalName": "Department for Education"
            },
            "address": {
                "streetAddress": "Sanctuary Buildings, Great Smith Street",
                "locality": "LONDON",
                "postalCode": "SW1P 3BT",
                "countryName": "England"
            },
            "contactPoint": {
                "email": "christopher.maidment@education.gov.uk"
            },
            "roles": [
                "buyer"
            ]
        },
        {
            "id": "GB-CFS-325184",
            "name": "Big Motive",
            "identifier": {
                "legalName": "Big Motive"
            },
            "address": {
                "streetAddress": "17-25 College Square East, Belfast, N. Ireland, BT1 6DH"
            },
            "details": {
                "scale": "sme",
                "vcse": false
            },
            "roles": [
                "supplier"
            ]
        }
    ],
    "buyer": {
        "id": "GB-CFS-241498",
        "name": "Department for Education"
    },
    "awards": [
        {
            "id": "ocds-b5fd17-25367c1c-6aad-4fec-8bfc-894d9417f745-1",
            "status": "active",
            "date": "2025-09-05T00:00:00+01:00",
            "datePublished": "2025-09-25T08:02:14+01:00",
            "value": {
                "amount": 200000,
                "currency": "GBP"
            },
            "suppliers": [
                {
                    "id": "GB-CFS-325184",
                    "name": "Big Motive"
                }
            ],
            "contractPeriod": {
                "startDate": "2025-09-05T00:00:00+01:00",
                "endDate": "2026-09-05T23:59:59+01:00"
            },
            "documents": [
                {
                    "id": "1",
                    "documentType": "awardNotice",
                    "description": "Awarded contract notice on Contracts Finder",
                    "url": "https://www.contractsfinder.service.gov.uk/Notice/1aa4b45a-3087-4dd6-8c75-3d216b2eb33e",
                    "datePublished": "2025-09-25T08:02:14+01:00",
                    "format": "text/html",
                    "language": "en"
                },
                {
                    "id": "2",
                    "description": "n/a",
                    "url": "https://www.contractsfinder.service.gov.uk/Notice/Attachment/da37c416-97dc-48a4-a707-9fe0d8a25bfb",
                    "format": "application/pdf"
                }
            ]
        }
    ]
}