Award

Playhouse, Whitley Bay Operator

NORTH TYNESIDE COUNCIL

This public procurement record has 1 release in its history.

Award

25 Sep 2025 at 09:16

Summary of the contracting process

North Tyneside Council has completed the procurement for an operator to manage the Playhouse in Whitley Bay, located at Marine Avenue, Tyne and Wear, an area known for its rich cultural heritage in the North East of England. The awarded contract, under the open procedure procurement method, is aimed at programming performances and managing the 638-seat theatre's facilities. The procurement process culminated in the award stage on 18th September 2025, with the contract set to span from 22nd September 2025 to 25th September 2040. This tender falls under the industry category of recreational, cultural, and sporting services, highlighting its significance in the leisure sector.

This tender offers a substantial opportunity for growth to businesses involved in cultural programming and venue management, particularly those small and medium enterprises without a specific focus on voluntary, community, and social enterprises. The successful bidder, SMG Europe Holdings Limited, a large-scale organisation, showcases the demand for entities capable of handling substantial and long-term facility management contracts. The contract represents a significant business potential in the leisure and cultural industries, focusing on enhancing the tourism and cultural allure of Whitley Bay.

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Notice Title

Playhouse, Whitley Bay Operator

Notice Description

Award of a contract to programme performances and manage facilities at Playhouse, Whitley Bay for a 15 year period from the commencement of the contract. The Whitley Bay Playhouse is situated at Marine Avenue, Whitley Bay, Tyne and Wear. The Playhouse is a 638-seat single auditorium theatre which underwent redevelopment in 2008 to bring the sound, lighting, seating and customer experience up to modern standards. The site has been the basis for a theatre in the town for over 100 years and continues to be integral to the cultural and tourism offer of the area.

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-26599d64-de8d-4e79-9dfc-844b6d757d8d
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/2f3202bb-c7fe-460b-8fb4-43f29221c03d
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (below threshold)
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

92 - Recreational, cultural and sporting services


CPV Codes

92000000 - Recreational, cultural and sporting services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
25 Sep 20255 months ago
Submission Deadline
31 Oct 2024Expired
Future Notice Date
Not specified
Award Date
17 Sep 20255 months ago
Contract Period
21 Sep 2025 - 25 Sep 2040 Over 5 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
NORTH TYNESIDE COUNCIL
Contact Name
Yazmine Baddoo
Contact Email
yazmine.baddoo@northtyneside.gov.uk
Contact Phone
0191 643 1455

Buyer Location

Locality
NEWCASTLE-UPON-TYNE
Postcode
NE27 0BY
Post Town
Newcastle upon Tyne
Country
England

Major Region (ITL 1)
TLC North East (England)
Basic Region (ITL 2)
TLC4 Northumberland, Durham and Tyne & Wear
Small Region (ITL 3)
TLC43 Tyneside
Delivery Location
TLC North East (England)

Local Authority
North Tyneside
Electoral Ward
Shiremoor
Westminster Constituency
Cramlington and Killingworth

Supplier Information

Number of Suppliers
1
Supplier Name

SMG EUROPE HOLDINGS

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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