Award

2023-638 Media Evaluation

AHDB

There are 2 contracts in this contracting process.

  • Contract Timeline

    Publication Date

    11th July 2024 09:03:49 AM

  • Contract Summary

    AWARDED. AHDB was looking to procure a partner agency to work across its campaign evaluation and creative development work. This formed part of a 12-month agreement with the option to extend for a further two additional 12-month periods. With the aim to make the creative process as efficient as possible and to build an ongoing relationship, we would like to appoint a single supplier for all of our creative development. research (including qualitative communications development work and pre-testing) and communications evaluations. It is vital that we can prove to ourselves, and to our levy-payers and stakeholders that our campaigns are as strong as possible and have met KPI's. The successful supplier will be required to help AHDB to evaluate our communications, but also help us to develop and optimise winning creative campaigns, as well as ensuring value for money for levy payers is provided. AHDB has two main campaign which represent the majority of its marketing spend. It likely that it is solely these two campaigns which will utilise this type of the evaluation and creative testing work. These campaigns are the "Let's Eat Balanced" (LEB) and Pork's Feed your family for less.

  • Contract Details

    Open Contracting ID

    ocds-b5fd17-277b0143-843e-4047-83ff-6d2954f9a54d

    Publication Source

    Contracts Finder

    Procurement Stage

    Award

    Procurement Method

    Selective

    Procurement Method Details

    Call-off From A Dynamic Purchasing System

    Procurement Category

    Services

    Tender Suitability

    SME

    Framework / DPS

    DPS

  • Contract Classification

    CPV Code(s)

    79310000

    CPV Division(s)

    79 - Business services: law, marketing, consulting, recruitment, printing and security

  • Awarding Authority

    AHDB

    Buyer Name

    Sarah Waters

    Buyer Email

    procurement@ahdb.org.uk

    Buyer Phone

    Buyer Address

    AHDB, Middlemarch Business Park, Siskin Parkway East

    Coventry

    CV3 4PE

    GB

  • Awarded Supplier(s)

    Supplier Name(s)

    TWO EARS ONE MOUTH LTD


Award

2023-638 Media Evaluation

AHDB

There are 2 contracts in this contracting process.

  • Contract Timeline

    Publication Date

    11th July 2024 09:02:19 AM

  • Contract Summary

    AWARDED. AHDB was looking to procure a partner agency to work across its campaign evaluation and creative development work. This formed part of a 12-month agreement with the option to extend for a further two additional 12-month periods. With the aim to make the creative process as efficient as possible and to build an ongoing relationship, we would like to appoint a single supplier for all of our creative development. research (including qualitative communications development work and pre-testing) and communications evaluations. It is vital that we can prove to ourselves, and to our levy-payers and stakeholders that our campaigns are as strong as possible and have met KPI's. The successful supplier will be required to help AHDB to evaluate our communications, but also help us to develop and optimise winning creative campaigns, as well as ensuring value for money for levy payers is provided. AHDB has two main campaign which represent the majority of its marketing spend. It likely that it is solely these two campaigns which will utilise this type of the evaluation and creative testing work. These campaigns are the "Let's Eat Balanced" (LEB) and Pork's Feed your family for less.

  • Contract Details

    Open Contracting ID

    ocds-b5fd17-277b0143-843e-4047-83ff-6d2954f9a54d

    Publication Source

    Contracts Finder

    Procurement Stage

    Award

    Procurement Method

    Selective

    Procurement Method Details

    Call-off From A Dynamic Purchasing System

    Procurement Category

    Services

    Tender Suitability

    SME

    Framework / DPS

    DPS

  • Contract Classification

    CPV Code(s)

    79310000

    CPV Division(s)

    79 - Business services: law, marketing, consulting, recruitment, printing and security

  • Awarding Authority

    AHDB

    Buyer Name

    Sarah Waters

    Buyer Email

    procurement@ahdb.org.uk

    Buyer Phone

    Buyer Address

    AHDB, Middlemarch Business Park, Siskin Parkway East

    Coventry

    CV3 4PE

    GB

  • Awarded Supplier(s)

    Supplier Name(s)

    TWO EARS ONE MOUTH LTD