Award

2023-638 Media Evaluation

AHDB

This public procurement record has 2 releases in its history.

Award

11 Jul 2024 at 09:03

Award Notice
Award

11 Jul 2024 at 09:02

Award Notice
Summary of the contracting process

The procurement process for the contract titled "2023-638 Media Evaluation" was initiated by AHDB, a public buying organization based in Coventry, United Kingdom. The contract falls under the industry category of market research services. The procurement stage was an award, with a selective procurement method where a single supplier from a dynamic purchasing system was chosen. The contract has a total value of £1,200,000 and a minimum value of £370,000. The tender period ended on May 30, 2024, and the contract period spans from July 22, 2024, to July 21, 2027.

This tender for media evaluation services by AHDB presents growth opportunities for businesses, especially for those in the market research sector. Small and medium-sized enterprises (SMEs) are well-suited to compete as the contract specifies suitability for SMEs. Businesses interested in creative development, communications evaluation, and market research would find this opportunity particularly relevant. The contract aims to optimise creative campaigns while ensuring value for money, making it attractive for companies looking to enhance their marketing strategies and gain public sector contracts.

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Notice Information

Notice Title

2023-638 Media Evaluation

Notice Description

AWARDED. AHDB was looking to procure a partner agency to work across its campaign evaluation and creative development work. This formed part of a 12-month agreement with the option to extend for a further two additional 12-month periods. With the aim to make the creative process as efficient as possible and to build an ongoing relationship, we would like to appoint a single supplier for all of our creative development. research (including qualitative communications development work and pre-testing) and communications evaluations. It is vital that we can prove to ourselves, and to our levy-payers and stakeholders that our campaigns are as strong as possible and have met KPI's. The successful supplier will be required to help AHDB to evaluate our communications, but also help us to develop and optimise winning creative campaigns, as well as ensuring value for money for levy payers is provided. AHDB has two main campaign which represent the majority of its marketing spend. It likely that it is solely these two campaigns which will utilise this type of the evaluation and creative testing work. These campaigns are the "Let's Eat Balanced" (LEB) and Pork's Feed your family for less.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-277b0143-843e-4047-83ff-6d2954f9a54d
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/cce42c20-0e2b-431e-a9b8-83c031e2aca5
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Dynamic
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a dynamic purchasing system
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79310000 - Market research services

Notice Value(s)

Tender Value
£1,200,000 £1M-£10M
Lots Value
Not specified
Awards Value
£1,200,000 £1M-£10M
Contracts Value
Not specified

Notice Dates

Publication Date
11 Jul 20241 years ago
Submission Deadline
30 May 2024Expired
Future Notice Date
Not specified
Award Date
25 Jun 20241 years ago
Contract Period
21 Jul 2024 - 21 Jul 2027 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
AHDB
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
COVENTRY
Postcode
CV3 4PE
Post Town
Coventry
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG1 Herefordshire, Worcestershire and Warwickshire
Small Region (ITL 3)
TLG13 Warwickshire CC
Delivery Location
TLG West Midlands (England)
Local Authority
Warwick
Electoral Ward
Cubbington & Leek Wootton
Westminster Constituency
Kenilworth and Southam

Supplier Information

Number of Suppliers
1
Supplier Name

TWO EARS ONE MOUTH

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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