Tender

UK_2024_Conversion Rate Optimisation Agency

BRITISH COUNCIL

This public procurement record has 1 release in its history.

Tender

26 Mar 2024 at 15:41

Tender Notice
Summary of the contracting process

The British Council is looking for an agency partner to manage Conversion Rate Optimisation (CRO) activity for their digital ecosystem. The title of the tender is "UK_2024_Conversion Rate Optimisation Agency". The industry category is advertising services. The tender is open for bidding, with a deadline for submissions on 14th May 2024. The contract period is set to start on 1st July 2024 and end on 30th May 2028.

This tender provides opportunities for agencies specialised in CRO services to work with the British Council. Small and medium-sized enterprises (SMEs) are encouraged to participate in this open procedure. Businesses with expertise in CRO maturity audits, strategy development, user experience research, A/B testing, and conversion-centric design services would be well-suited to compete for this contract.

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Notice Information

Notice Title

UK_2024_Conversion Rate Optimisation Agency

Notice Description

This Invitation to Tender (ITT) seeks to obtain an agency partner to manage Conversion Rate Optimisation (CRO) activity for the English and Exams digital ecosystem. The expected range of services include but are not limited to CRO maturity audits, strategy development and execution, user experience research, competitor CRO benchmarking, proposition and pricing experimentation, personalisation and customisation, conversion centred design services (content, design and Call To Action (CTA), A/B testing and optimisation, and CRO team training and guidance as well as working closely with our other agency partners in optimisation of conversion rates. If you are interested in expressing an interest and/or bidding for this project, please go to https://in-tendhost.co.uk/britishcouncil . You may then have to register your company before you can express an interest for this project and get access the documents. Additional information: If you are interested in expressing an interest and/or bidding for this project, please go to https://in-tendhost.co.uk/britishcouncil . You may then have to register your company before you can express an interest for this project and get access the documents. Is a Recurrent Procurement Type? : Yes

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-28597add-7e38-4850-b4dd-2a84c1816697
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/5a9ad239-32d0-456a-af2a-a9e499ad3ed9
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (below threshold)
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79341000 - Advertising services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
26 Mar 20241 years ago
Submission Deadline
14 May 2024Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
1 Jul 2024 - 30 May 2028 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
BRITISH COUNCIL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
E20 1JQ
Post Town
East London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI41 Hackney and Newham
Delivery Location
Not specified
Local Authority
Newham
Electoral Ward
Stratford Olympic Park
Westminster Constituency
Stratford and Bow

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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