Tender

Digital Marketing activities in the US, covering Beef, Pork and Dairy

DEFRA NETWORK ETENDERING PORTAL

This public procurement record has 1 release in its history.

Tender

29 Nov 2021 at 09:42

Tender Notice
Summary of the contracting process

The tender titled "Digital Marketing activities in the US, covering Beef, Pork and Dairy" is being conducted by the Defra Network eTendering Portal. This procurement process falls under the food and agriculture industry category and is focused on enhancing brand awareness in key states within the United States, including New York, California, and Florida. The tender is currently in the active stage and is set to close on 31st January 2022. The initial contract period will commence from 1st April 2022 and aims to run for one year, with options for extensions of up to three years. The total estimated value of the contract is £180,000, with a minimum value set at £60,000, using an open procedure for procurement.

This tender presents a significant opportunity for businesses in the digital marketing sector, particularly those with a focus on the food and beverage industry. Agencies that have a strong understanding of the US market and local nuances, especially those based in the US or with a commercial presence there, would be well-suited to compete. With the objective of increasing online visibility and engagement with foodservice and high-end retailers, this contract offers potential growth avenues for businesses specialising in digital marketing, branding, and strategic communication for food products.

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Notice Information

Notice Title

Digital Marketing activities in the US, covering Beef, Pork and Dairy

Notice Description

The aim is to increase our brand awareness in the US market by using Digital Marketing to ensure that our online marketing strategy gains better visibility, drives engagement with our target audience (foodservice and high-end retailers), and increase website downloads, video viewing and increase registrations to our events. The aim is to reach a larger audience than could be achieved by our Export team, through traditional methods in the targeted stated of: NY/NJ/PA, California, Illinois, Florida & Texas., and target the prospects who are most likely to buy our British beef & pork and dairy. The contract will be for 1 year initially, with the option 1+1+1 Due to local knowledge and nuances of language being required, it is preferable for the agency to be based in the US or have a commercially based office within the country. Additional information: Suppliers Instructions How to Express Interest in this Tender and respond to the opportunity 1. Register your company on the eSourcing portal (this is only required once) Browse to the eSourcing Portal: https://defra.bravosolution.co.uk and click the link to register Accept the terms and conditions and click 'continue' Enter your correct business and user details - Note the username you chose and click 'Save' when complete You will shortly receive an email with your unique password (please keep this secure) 2. Express an Interest in the tender Login to the portal with the username/password Click the ITTs Open To All Suppliers' link. (These Invitations to Tender open to any registered supplier) - Click on the relevant ITT to access the content. Click the 'Express Interest' button at the top of the page. This will move the ITT into your 'My ITTs' page. (This is a secure area reserved for your projects only) You can now access any attachments by clicking 'Buyer Attachments' in the 'ITT Details' box 3. Responding to the tender Click 'My Response' under 'ITT Details', you can choose to 'Create Response' or to 'Decline to Respond' (please give a reason if declining) You can now use the 'Messages' function to communicate with the buyer and seek any clarification - Note the deadline for completion, then follow the onscreen instructions to complete the ITT There may be a mixture of online and offline actions for you to perform (there is detailed online help available) You must then submit your reply using the 'Submit Response' button at the top of the page. If you require any further assistance please consult the online help.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-286def19-16ed-4789-9408-e39462fcee52
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/7b9da701-e3b6-44e4-a5a4-91cfbaeb9a53
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Works
Procurement Method
Open
Procurement Method Details
Open procedure (below threshold)
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

72 - IT services: consulting, software development, Internet and support

CPV Codes

72414000 - Web search engine providers

Notice Value(s)

Tender Value
£180,000 £100K-£500K
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
29 Nov 20214 years ago
Submission Deadline
31 Jan 2022Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
31 Mar 2022 - 31 Mar 2023 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
DEFRA NETWORK ETENDERING PORTAL
Contact Name
Sarah Waters
Contact Email
procurement@ahdb.org.uk
Contact Phone
Not specified

Buyer Location

Locality
KENILWORTH, WARWICKSHIRE
Postcode
CV8 2LZ
Post Town
Coventry
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG1 Herefordshire, Worcestershire and Warwickshire
Small Region (ITL 3)
TLG13 Warwickshire CC
Delivery Location
Not specified
Local Authority
Warwick
Electoral Ward
Cubbington & Leek Wootton
Westminster Constituency
Kenilworth and Southam

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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