Award

2023-671 AHDB In-Market representative for the GCC (covering Dairy products)

AHDB

This public procurement record has 1 release in its history.

Award

30 Jul 2024 at 08:40

Award Notice
Summary of the contracting process

The Agriculture and Horticulture Development Board (AHDB) has conducted a procurement process for an In-Market representative focusing on the GCC region to boost exports of British dairy products. The contract, entitled "2023-671 AHDB In-Market representative for the GCC (covering Dairy products)", falls under the industry category of Marketing Services, with a CPV code of 79342000. Located primarily in Saudi Arabia but covering other GCC countries like Kuwait and Qatar, the initiative aims to enhance market presence through strategies involving online, social media, and promotional events. The tender phase concluded with an award on 26th June 2024, and the contract period is set to commence on 1st August 2024, running for two years with potential extensions. The total contract value is £390,000, with an initial minimum value of £100,000, indicating a substantial investment in growing this market segment.

This tender presents a significant growth opportunity for businesses specialising in marketing services, particularly those with experience in international markets and dairy product promotion. Companies that excel in strategic marketing, social media management, and on-ground promotional activities would be well-suited to compete and potentially expand their clientele and geographic reach. Small and medium-sized enterprises (SMEs) are encouraged to participate, given AHDB's support for fostering SME involvement in public contracts. The successful supplier, Crown HouZe Events Co LLC, demonstrates the viability of SMEs in securing significant contracts, validating the potential for other SMEs to follow suit.

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Notice Information

Notice Title

2023-671 AHDB In-Market representative for the GCC (covering Dairy products)

Notice Description

The objective of this tender exercise was to develop the markets outside of the UAE as those are the ones with the most growth potential. Ie) Saudi Arabia, Qatar, Kuwait etc. The successful representative will be responsible for delivering an agreed strategy, including delivering agreed promotions and events, an online and social media channel strategy, and connections and networking with potential customers and exporters for British Dairy. The aim is to increase awareness to help drive value and volume sales. The successful representative will be expected to: * Liaise closely with the AHDB Dairy Exports team, to agree and update on activity and provide the latest market intelligence and insights * Identify and develop priority markets Saudi Arabia, Kuwait, Qatar To be located in an agreed market in GCC with a preference for Saudi Arabia but not exclusive to. * Effectively maintain and build new relationships with relevant contacts in the GCC Where appropriate, work jointly with them to increase market exposure and demand for British dairy products. * Devise and implement effective local strategies to promote British dairy products aimed at increasing awareness and brand loyalty. * Devise and help implement online and social media strategy in conjunction with AHDB Dairy & a social media company to raise awareness of British Dairy products. * Support in-market exhibition activity. * Liaise with AHDB staff in areas such as media, PR, digital. The contract has a start date of the 1st August 2024 for an initial 2 year period, with the option to extend 1+1.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-2a599f28-50e8-4847-b29c-4a14b0c31125
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/6a475d09-a0ca-403c-bec7-4e2fa3a169ad
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (above threshold)
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
£400,000 £100K-£500K
Lots Value
Not specified
Awards Value
£390,000 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
30 Jul 20241 years ago
Submission Deadline
22 Apr 2024Expired
Future Notice Date
Not specified
Award Date
25 Jun 20241 years ago
Contract Period
31 Jul 2024 - 1 Aug 2028 4-5 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
AHDB
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
COVENTRY
Postcode
CV3 4PE
Post Town
Coventry
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG1 Herefordshire, Worcestershire and Warwickshire
Small Region (ITL 3)
TLG13 Warwickshire CC
Delivery Location
TLG West Midlands (England)
Local Authority
Warwick
Electoral Ward
Cubbington & Leek Wootton
Westminster Constituency
Kenilworth and Southam

Supplier Information

Number of Suppliers
1
Supplier Name

CROWN HOUZE EVENTS

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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