Award

Designing a Behavioural Framework for Emergencies: Common Principles and Tailore

DEPARTMENT FOR ENVIRONMENT, FOOD & RURAL AFFAIRS

This public procurement record has 1 release in its history.

Award

29 Jan 2026 at 15:59

Award Notice
Summary of the contracting process

The Department for Environment, Food & Rural Affairs (Defra) has concluded a procurement process titled "Designing a Behavioural Framework for Emergencies: Common Principles and Tailored Approaches for Rare, High-Consequence incidents." This project falls under the social research services category and was executed using a selective procurement method, specifically a call-off from a framework agreement. The procurement has reached the award stage as of January 29, 2026, with the contract period running from January 20, 2026, to April 30, 2026. The total contract value is £29,961. The project covers a broad location scope including the UK, British Overseas Territories, Channel Islands, Europe, Isle of Man, and the Rest of the World. The objective of this project is to establish a framework that enables the rapid assignment of projects and maximises their impact on policy and delivery.

This tender offers significant opportunities for businesses specialising in behavioural science and social research services. Companies with expertise in developing behavioural frameworks and providing evidence-based solutions tailored to high-impact scenarios will find this contract especially fitting. The involvement of the Strategic Behavioural Insights Team in embedding behavioural science within policy areas underscores the need for organisations capable of collaborating across different domains to enhance policy efficacy. Although specifically not catering primarily to SMEs or VCSEs, businesses with a comprehensive capability to conduct behavioural science projects across diverse geographical locations could capitalise on this framework to expand their service provisions and enter new markets.

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Notice Information

Notice Title

Designing a Behavioural Framework for Emergencies: Common Principles and Tailore

Notice Description

Designing a Behavioural Framework for Emergencies: Common Principles and Tailored Approaches for Rare, High-Consequence incidents Defra ("The Authority") has responsibility for delivering the Government's key strategic environmental aims, including the Environmental Improvement Plan 2023 and for its contribution to achieving Net Zero. Green choices, as described in these strategies, underpin the delivery of these aims and we have committed to "Enable all parts of society to play their part in line with our six principles for green choices" (Environmental Improvement Plan 2023). Behavioural science provides vital insights into the mechanisms and reasons behind the behaviours of citizens, organisations and stakeholders and provides evidence-based solutions in response. Advice from behavioural scientists can help maximise the effectiveness of policy and delivery approaches. Defra's Strategic Behavioural Insights Team is establishing a Behavioural Science Call-Off Framework which aims to maximise the effectiveness of policy and delivery in Defra group by ensuring they are informed by high quality behavioural science evidence. The Strategic Behavioural Insights Team is responsible for developing and embedding expertise in behavioural science within Defra and collaborating across the Defra group. Additionally, the team applies behavioural science across policy areas, working closely with policy, social research and other colleagues. The Behavioural Science Call-Off Framework aims to enable rapid project assignment, minimise the time and resources required to commission individual projects and maximise the impact on policy development and operational delivery. The specific objectives, target behaviours and aims of each project within the contract will differ. This will be dependent on the brief from the commissioning project team. Each project will seek to understand different aspects of behaviour, which could include, for example: * Assessing evidence gaps in the current behavioural science literature to recommend areas for future research. * Developing user journeys to understand the barriers and enablers to behaviours at different touch points. * Developing qualitative and quantitative insights to better understand the mechanisms of particular behaviours. * Designing and evaluating evidence-based behavioural interventions, including real-world field trials, to understand the reasons behind their effect.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-2a76216c-c9ca-42aa-94b9-7496fd737f61
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/30846707-1681-4594-845c-5ce47e475fa7
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a framework agreement
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79315000 - Social research services

Notice Value(s)

Tender Value
£29,961 Under £100K
Lots Value
Not specified
Awards Value
£29,961 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
29 Jan 20263 weeks ago
Submission Deadline
19 Jan 2026Expired
Future Notice Date
Not specified
Award Date
29 Jan 20263 weeks ago
Contract Period
20 Jan 2026 - 30 Apr 2026 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
DEPARTMENT FOR ENVIRONMENT, FOOD & RURAL AFFAIRS
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SW1P 4DF
Post Town
South West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
Not specified
Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

BEHAVIOURAL INSIGHTS TEAM

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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