Award

AB Testing and Optimisation Services

THE BRITISH BROADCASTING CORPORATION (BBC)

This public procurement record has 2 releases in its history.

Award

21 Apr 2017 at 09:40

Award Notice
Tender

06 Dec 2016 at 09:58

Tender Notice
Summary of the contracting process

The British Broadcasting Corporation (BBC) is seeking to award a contract for "AB Testing and Optimisation Services" as part of its initiative to enhance data-driven product development across various platforms, including web and applications. The contract, valued at £1,500,000, is planned to commence on 1st April 2017 and will span until 31st March 2019. The procurement process utilised an open procedure, with the tender period having concluded on 13th January 2017. The services are to be provided in London, United Kingdom, within the broader category of business services, which encompasses law, marketing, consulting, recruitment, printing, and security.

This tender presents significant opportunities for growth, particularly for SMEs and VCSEs that specialise in testing and optimisation capabilities. Companies with expertise in multivariate testing, data analysis, and strategic optimisation will find this contract aligns well with their offerings. By participating in this procurement process, businesses can position themselves as integral partners in the BBC's goal to empower its product teams and enhance their digital capabilities, ultimately expanding their market presence within the public sector.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Start Free Trial Book a Demo
All Features Pricing

Notice Information

Notice Title

AB Testing and Optimisation Services

Notice Description

The BBC has an established and centralised optimisation team responsible for strategy, insight and the enablement of product teams across the business via a hub and spoke model. A significant appetite for multivariate and AB testing has been nurtured over the past year and teams across the BBC are at varying stages of maturity - some are yet to begin a testing programme and some have made significant progress. The BBC's future strategy is to empower product teams to become self-serving via a champions' network. The BBC seeks to contract for the provision of a testing and optimisation capability as it seeks to mature and embed its approach to data-driven product development across web, applications and emerging technologies.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-2b6c717b-0616-4be7-a82b-ccb8727da8f8
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/c5744813-5d83-4f05-972b-374b63dd5240
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME, VCSE
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79000000 - Business services: law, marketing, consulting, recruitment, printing and security

Notice Value(s)

Tender Value
£1,500,000 £1M-£10M
Lots Value
Not specified
Awards Value
£1,500,000 £1M-£10M
Contracts Value
Not specified

Notice Dates

Publication Date
21 Apr 20178 years ago
Submission Deadline
13 Jan 2017Expired
Future Notice Date
Not specified
Award Date
30 Mar 20178 years ago
Contract Period
31 Mar 2017 - 31 Mar 2019 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
THE BRITISH BROADCASTING CORPORATION (BBC)
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
W1A 1AA
Post Town
West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
TLI London
Local Authority
Westminster
Electoral Ward
West End
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

OPTIMIZELY

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-b5fd17-2b6c717b-0616-4be7-a82b-ccb8727da8f8-2017-04-21T10:40:24+01:00",
    "date": "2017-04-21T10:40:24+01:00",
    "ocid": "ocds-b5fd17-2b6c717b-0616-4be7-a82b-ccb8727da8f8",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "tender_130759/580333",
        "title": "AB Testing and Optimisation Services",
        "description": "The BBC has an established and centralised optimisation team responsible for strategy, insight and the enablement of product teams across the business via a hub and spoke model. A significant appetite for multivariate and AB testing has been nurtured over the past year and teams across the BBC are at varying stages of maturity - some are yet to begin a testing programme and some have made significant progress. The BBC's future strategy is to empower product teams to become self-serving via a champions' network. The BBC seeks to contract for the provision of a testing and optimisation capability as it seeks to mature and embed its approach to data-driven product development across web, applications and emerging technologies.",
        "datePublished": "2016-12-06T09:58:47Z",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "79000000",
            "description": "Business services: law, marketing, consulting, recruitment, printing and security"
        },
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "region": "London",
                        "countryName": "United Kingdom"
                    },
                    {
                        "region": "London",
                        "countryName": "United Kingdom"
                    }
                ]
            }
        ],
        "value": {
            "amount": 1500000,
            "currency": "GBP"
        },
        "procurementMethod": "open",
        "procurementMethodDetails": "Open procedure",
        "tenderPeriod": {
            "endDate": "2017-01-13T23:59:59Z"
        },
        "contractPeriod": {
            "startDate": "2017-04-01T00:00:00+01:00",
            "endDate": "2019-03-31T23:59:59+01:00"
        },
        "suitability": {
            "sme": true,
            "vcse": true
        },
        "mainProcurementCategory": "services",
        "documents": [
            {
                "id": "1",
                "documentType": "tenderNotice",
                "description": "Opportunity notice on Contracts Finder",
                "url": "https://www.contractsfinder.service.gov.uk/Notice/4ad62af5-0c9b-4043-b593-d57f5f1c0d20",
                "datePublished": "2016-12-06T09:58:47Z",
                "format": "text/html",
                "language": "en"
            },
            {
                "id": "2",
                "documentType": "tenderNotice",
                "description": "BravoSolution eSourcing Portal",
                "url": "https://bbc.bravosolution.co.uk"
            }
        ]
    },
    "parties": [
        {
            "id": "GB-CFS-41085",
            "name": "The British Broadcasting Corporation (BBC)",
            "identifier": {
                "legalName": "The British Broadcasting Corporation (BBC)"
            },
            "address": {
                "streetAddress": "Broadcasting House, Portland Place",
                "locality": "London",
                "postalCode": "W1A 1AA",
                "countryName": "England"
            },
            "contactPoint": {
                "email": "Steven.Letham@bbc.co.uk"
            },
            "details": {
                "url": "http://www.bbc.co.uk/supplying/"
            },
            "roles": [
                "buyer"
            ]
        },
        {
            "id": "GB-CFS-54470",
            "name": "Optimizely Inc.",
            "identifier": {
                "legalName": "Optimizely Inc."
            },
            "address": {
                "streetAddress": "San Francisco, United States"
            },
            "details": {
                "scale": "large",
                "vcse": false
            },
            "roles": [
                "supplier"
            ]
        }
    ],
    "buyer": {
        "id": "GB-CFS-41085",
        "name": "The British Broadcasting Corporation (BBC)"
    },
    "awards": [
        {
            "id": "ocds-b5fd17-2b6c717b-0616-4be7-a82b-ccb8727da8f8-1",
            "status": "active",
            "date": "2017-03-31T00:00:00+01:00",
            "datePublished": "2017-04-21T10:40:24+01:00",
            "value": {
                "amount": 1500000,
                "currency": "GBP"
            },
            "suppliers": [
                {
                    "id": "GB-CFS-54470",
                    "name": "Optimizely Inc."
                }
            ],
            "contractPeriod": {
                "startDate": "2017-04-01T00:00:00+01:00",
                "endDate": "2019-03-31T23:59:59+01:00"
            },
            "documents": [
                {
                    "id": "1",
                    "documentType": "awardNotice",
                    "description": "Awarded contract notice on Contracts Finder",
                    "url": "https://www.contractsfinder.service.gov.uk/Notice/c5744813-5d83-4f05-972b-374b63dd5240",
                    "datePublished": "2017-04-21T10:40:24+01:00",
                    "format": "text/html",
                    "language": "en"
                }
            ]
        }
    ]
}