Award

DaySaver Leisure Travel Campaign

WEST YORKSHIRE COMBINED AUTHORITY

This public procurement record has 1 release in its history.

Award

22 Dec 2023 at 17:37

Award Notice
Summary of the contracting process

The West Yorkshire Combined Authority has awarded a contract for the DaySaver Leisure Travel Campaign to The Ark Marketing & Media Ltd. The campaign aims to promote the MCard multi-operator DaySaver range of travel tickets in West Yorkshire. The procurement method used was a selective procedure, with a contract value of £25,580. The tender period ended on 26th June 2023, and the contract period is from 1st August 2023 to 31st October 2023.

This tender presents an opportunity for marketing and creative agencies interested in providing services for public transport promotion campaigns. Businesses offering integrated marketing services in the field of leisure travel could explore this tender. The West Yorkshire Combined Authority in Leeds, United Kingdom, is the buying organisation leading this procurement process at the award stage.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Start Free Trial Book a Demo
All Features Pricing

Notice Information

Notice Title

DaySaver Leisure Travel Campaign

Notice Description

The West Yorkshire Combined Authority is looking to procure support from a marketing and creative agency, on behalf of MCard - the West Yorkshire Ticketing Company Ltd to deliver a creative integrated marketing campaign to promote the MCard multi-operator DaySaver range of travel tickets to public transport users and non-users in West Yorkshire. The campaign will emphasize the convenience, cost savings and flexibility offered by the Daysaver range of tickets, positioning them as the preferred choice for leisure travel in West Yorkshire.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-2c3881b4-2586-4bbc-87f9-71727147ecd6
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/76c441e8-14df-40b0-8f08-f0efe4dc1f5a
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Restricted procedure
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
£25,580 Under £100K
Lots Value
Not specified
Awards Value
£25,580 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
22 Dec 20232 years ago
Submission Deadline
26 Jun 2023Expired
Future Notice Date
Not specified
Award Date
26 Jun 20232 years ago
Contract Period
31 May 2023 - 31 Oct 2023 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
WEST YORKSHIRE COMBINED AUTHORITY
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LEEDS
Postcode
LS1 2DE
Post Town
Leeds
Country
England
Major Region (ITL 1)
TLE Yorkshire and The Humber
Basic Region (ITL 2)
TLE4 West Yorkshire
Small Region (ITL 3)
TLE42 Leeds
Delivery Location
TLE Yorkshire and The Humber
Local Authority
Leeds
Electoral Ward
Little London & Woodhouse
Westminster Constituency
Leeds Central and Headingley

Supplier Information

Number of Suppliers
1
Supplier Name

THE ARK MARKETING & MEDIA

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-b5fd17-2c3881b4-2586-4bbc-87f9-71727147ecd6-2023-12-22T17:37:55Z",
    "date": "2023-12-22T17:37:55Z",
    "ocid": "ocds-b5fd17-2c3881b4-2586-4bbc-87f9-71727147ecd6",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "20231222173750-103257",
        "title": "DaySaver Leisure Travel Campaign",
        "description": "The West Yorkshire Combined Authority is looking to procure support from a marketing and creative agency, on behalf of MCard - the West Yorkshire Ticketing Company Ltd to deliver a creative integrated marketing campaign to promote the MCard multi-operator DaySaver range of travel tickets to public transport users and non-users in West Yorkshire. The campaign will emphasize the convenience, cost savings and flexibility offered by the Daysaver range of tickets, positioning them as the preferred choice for leisure travel in West Yorkshire.",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "79342000",
            "description": "Marketing services"
        },
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "region": "Yorkshire and the Humber",
                        "countryName": "United Kingdom"
                    }
                ]
            }
        ],
        "value": {
            "amount": 25580,
            "currency": "GBP"
        },
        "procurementMethod": "selective",
        "procurementMethodDetails": "Restricted procedure",
        "tenderPeriod": {
            "endDate": "2023-06-26T12:00:00+01:00"
        },
        "contractPeriod": {
            "startDate": "2023-08-01T00:00:00+01:00",
            "endDate": "2023-10-31T23:59:59Z"
        },
        "suitability": {
            "sme": false,
            "vcse": false
        },
        "mainProcurementCategory": "services"
    },
    "parties": [
        {
            "id": "GB-CFS-192422",
            "name": "West Yorkshire Combined Authority",
            "identifier": {
                "legalName": "West Yorkshire Combined Authority"
            },
            "address": {
                "streetAddress": "Wellington House, 40-50 Wellington Street",
                "locality": "Leeds",
                "postalCode": "LS1 2DE",
                "countryName": "ENG"
            },
            "contactPoint": {
                "name": "Tom Heap",
                "email": "Tom.Heap@westyorks-ca.gov.uk"
            },
            "details": {
                "url": "https://www.westyorks-ca.gov.uk"
            },
            "roles": [
                "buyer"
            ]
        },
        {
            "id": "GB-CFS-268604",
            "name": "The Ark Marketing & Media Ltd",
            "identifier": {
                "legalName": "The Ark Marketing & Media Ltd"
            },
            "address": {
                "streetAddress": "Unit 4 Pudsey Business Park,47 Kent Road, Pudsey, Leeds, West Yorkshire, LS28 9BB"
            },
            "details": {
                "scale": "large",
                "vcse": false
            },
            "roles": [
                "supplier"
            ]
        }
    ],
    "buyer": {
        "id": "GB-CFS-192422",
        "name": "West Yorkshire Combined Authority"
    },
    "awards": [
        {
            "id": "ocds-b5fd17-2c3881b4-2586-4bbc-87f9-71727147ecd6-1",
            "status": "active",
            "date": "2023-06-27T00:00:00+01:00",
            "datePublished": "2023-12-22T17:37:54Z",
            "value": {
                "amount": 25580,
                "currency": "GBP"
            },
            "suppliers": [
                {
                    "id": "GB-CFS-268604",
                    "name": "The Ark Marketing & Media Ltd"
                }
            ],
            "contractPeriod": {
                "startDate": "2023-06-01T00:00:00+01:00",
                "endDate": "2023-10-31T23:59:59Z"
            },
            "documents": [
                {
                    "id": "1",
                    "documentType": "awardNotice",
                    "description": "Awarded contract notice on Contracts Finder",
                    "url": "https://www.contractsfinder.service.gov.uk/Notice/76c441e8-14df-40b0-8f08-f0efe4dc1f5a",
                    "datePublished": "2023-12-22T17:37:54Z",
                    "format": "text/html",
                    "language": "en"
                },
                {
                    "id": "2",
                    "description": "Additional data",
                    "url": "https://uk.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=69427&B=UK"
                },
                {
                    "id": "3",
                    "description": "User / Company",
                    "url": "https://uk.eu-supply.com/ctm/Company/CompanyInformation/Index/103257"
                }
            ]
        }
    ]
}