Award

Marketing partner for US website maintenance on behalf of AHDB

AHDB

This public procurement record has 1 release in its history.

Award

21 Feb 2024 at 08:38

Award Notice
Summary of the contracting process

The Agriculture and Horticulture Development Board (AHDB) has recently completed the procurement process for a marketing partner to assist with website maintenance in the United States. The procurement, with a budget range of £55-60k, falls under the services category. The tender was awarded to Llibertat, with the contract period starting on April 1st, 2024, and ending on March 31st, 2025.

This opportunity, suitable for small and medium-sized enterprises (SMEs), offers businesses a chance to provide marketing services to AHDB, focusing on online engagement, content creation, and website performance monitoring. Businesses experienced in writing content for the US market would be well-suited to compete in this open procedure tender that requires expertise in maximising online engagement with a target audience and maintaining website performance.

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Notice Information

Notice Title

Marketing partner for US website maintenance on behalf of AHDB

Notice Description

AWARDED - AHDB went out to market for a contract for the provision of a Marketing partner to provide website maintenance and other duties on behalf of AHDB in the United States. Requirements are to help us to: * Write copy for our website (news/newsletter/blog/) * Upload the content on the website (news/videos/collaterals/etc...) * Maximise and track engagement with AHDB's core target audience on-line * Encourage this target audience to make contact with AHDB for information and track their interaction with us on-line * To monitor performance of the website (SEO) * To increase our collection of e-mail addresses, helping to create a database, therefore a community, which we want to keep informed * To work closely with our social media agency * To work closely with AHDB Digital Department to is responsible of the hosting, the webpage maintenance and design * To be familiar with USA English The successful agency must have experience in writing content for the US market, our targeted market. This contract is for one year only, with a budget range of between PS55-60k.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-2c7d53d6-d257-491f-a6a5-11b539a77eef
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/7d1abc18-cf92-4193-bf25-3f2228500ba0
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (below threshold)
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
£60,000 Under £100K
Lots Value
Not specified
Awards Value
£60,000 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
21 Feb 20242 years ago
Submission Deadline
11 Jan 2024Expired
Future Notice Date
Not specified
Award Date
29 Jan 20242 years ago
Contract Period
31 Mar 2024 - 31 Mar 2025 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
AHDB
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
COVENTRY
Postcode
CV3 4PE
Post Town
Coventry
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG1 Herefordshire, Worcestershire and Warwickshire
Small Region (ITL 3)
TLG13 Warwickshire CC
Delivery Location
Not specified
Local Authority
Warwick
Electoral Ward
Cubbington & Leek Wootton
Westminster Constituency
Kenilworth and Southam

Supplier Information

Number of Suppliers
1
Supplier Name

LLIBERTAT

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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