Award

UK_2022_British Council Brand awareness campaign and content marketing

BRITISH COUNCIL(THE)

This public procurement record has 2 releases in its history.

AwardUpdate

16 Mar 2023 at 16:12

Award Notice
Award

09 Feb 2023 at 11:15

Award Notice
Summary of the contracting process

The British Council has awarded a contract for an advertising and marketing services project titled "UK_2022_British Council Brand awareness campaign and content marketing". The project aims to build awareness of the British Council's expertise globally and reinforce its positioning in education and the English language. The contract, worth £300,000 GBP, was awarded to 23RED LIMITED. The procurement method used was selective, with a call-off from a framework agreement. The contract period is from December 1, 2022, to September 6, 2025, and the tender deadline was October 24, 2022.

This contracting process with the British Council presents opportunities for businesses in the advertising and marketing services industry, especially those experienced in global branding and strategic communication campaigns. Small and medium enterprises (SMEs) as well as voluntary, community, and social enterprise organizations (VCSEs) are well-suited to compete for similar projects, as the British Council has indicated a preference towards such businesses. The aim of the project is to drive new business and market growth for the British Council, making it an exciting opportunity for businesses looking to expand their reach and impact globally.

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Notice Information

Notice Title

UK_2022_British Council Brand awareness campaign and content marketing

Notice Description

The British Council has a complex global offer that has been communicated inconsistently by lots of different functions around the world. As a result, there is lack of clarity amongst key audiences on the opportunities and benefits working with the British Council could bring to their areas of work, coupled with confusion on how to find out more specific and relevant information, or how to connect with the right part of the British Council for their needs. Therefore British Council are seeking support to deliver the following outcome goals: 1) Build awareness of the British Council's deep expertise in education and the English language to drive new business and market growth globally. 2) Reaffirm the British Council's positioning as the global expert in education and the English language with existing and prospective stakeholders, partners and clients to encourage repeat business and reinforce buying decision.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-2cd53956-77ec-41a7-a0df-f884c13de21d
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/98207aa8-22c3-4550-ae2c-df3aff6264aa
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a framework agreement
Tender Suitability
SME, VCSE
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£300,000 £100K-£500K
Lots Value
Not specified
Awards Value
£300,000 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
16 Mar 20232 years ago
Submission Deadline
24 Oct 2022Expired
Future Notice Date
Not specified
Award Date
30 Nov 20223 years ago
Contract Period
1 Dec 2022 - 6 Sep 2025 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
BRITISH COUNCIL(THE)
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
E20 1JQ
Post Town
East London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI41 Hackney and Newham
Delivery Location
Not specified
Local Authority
Newham
Electoral Ward
Stratford Olympic Park
Westminster Constituency
Stratford and Bow

Supplier Information

Number of Suppliers
1
Supplier Name

23RED

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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