Award

CPT_25_27 - Social media analytics and listening 2025-27

NATIONAL AUDIT OFFICE

This public procurement record has 1 release in its history.

Award

09 Jan 2026 at 16:21

Summary of the contracting process

The National Audit Office, located in London, England, has concluded an award phase for the contract titled "CPT_25_27 - Social media analytics and listening 2025-27". This contract focuses on marketing services, specifically social media analytics and listening, which is relevant to the marketing industry category. The procurement process utilised was a selective method as a call-off from the Crown Commercial Services GCloud 14 framework. This contract covers a period from 12th December 2025 to 11th December 2028, with a total potential value of £64,800. The tender process was completed ahead of the contract period's commencement, with the official award announced on 9th January 2026.

This tender offers substantial growth opportunities for businesses specialising in social media analytics and marketing services, particularly those already operating within the UK. The procurement process favoured small and medium enterprises (SMEs), suggesting that such businesses are well-suited to provide competitive bids in similar future tenders. Engaging in contracts with prominent public entities like the National Audit Office through established frameworks can enhance a company's visibility and credibility in the public sector, offering a pathway to stable, long-term business relationships.

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Notice Title

CPT_25_27 - Social media analytics and listening 2025-27

Notice Description

The National Audit Office has awarded a one year contract with the option to extend for two further periods of one year each for Social media analytics and listening Services. The contract has been awarded following a competitive procurement process using Crown Commercial Services GCloud 14 framework. The contract value is for the full potential contract length of 3 years (1 + 1 +1).

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-2eaeb8a5-0f19-4889-842d-f893a58e622c
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/054d0b08-6388-4a54-b848-601e74d7d575
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a framework agreement
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
£64,800 Under £100K
Lots Value
Not specified
Awards Value
£64,800 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
9 Jan 20261 months ago
Submission Deadline
15 Sep 2025Expired
Future Notice Date
Not specified
Award Date
8 Nov 20253 months ago
Contract Period
12 Dec 2025 - 11 Dec 2028 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
NATIONAL AUDIT OFFICE
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SW1W 9SP
Post Town
South West London
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
Not specified

Local Authority
Westminster
Electoral Ward
Pimlico North
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

PULSAR

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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