Tender

AHDB In-Market representative for the Gulf Corporation Council (GCC) (covering Dairy products)

AHDB

This public procurement record has 1 release in its history.

Tender

21 Mar 2024 at 07:58

Tender Notice
Summary of the contracting process

The Agricultural and Horticultural Development Board (AHDB) is seeking a supplier to provide an In-Market representative for the Gulf Corporation Council (GCC) covering Dairy products. The representative is expected to work closely with the AHDB Dairy Exports team and focus on priority markets such as Saudi Arabia, Kuwait, and Qatar, with a preference for Saudi Arabia. The procurement process is at the tender stage, with a closing date of noon on 22nd April 2024. The estimated budget for the contract is £100,000 per annum, with an initial contract duration of 2 years, extendable to 1+1.

This tender offers an opportunity for businesses specializing in marketing services, specifically in the dairy industry, to expand their operations in the GCC region. Small and medium enterprises (SMEs) are encouraged to participate. The procurement method is an open procedure above the threshold, allowing a fair chance for a wide range of businesses to compete and showcase their capabilities in promoting British dairy products in the Middle East markets outside of the UAE, which have shown significant growth potential.

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Notice Information

Notice Title

AHDB In-Market representative for the Gulf Corporation Council (GCC) (covering Dairy products)

Notice Description

AHDB intend to procure a Contract to a successful Supplier for the provision of an AHDB In-Market representative for the Gulf Corporation Council (covering Dairy products). The successful supplier will be required to deliver an agreed strategy, including delivering agreed promotions and events, an online and social media channel strategy, and connections and networking with potential customers and exporters for British Dairy. The successful representative will be expected to: * Liaise closely with the AHDB Dairy Exports team, to agree and update on activity and provide the latest market intelligence and insights * Identify and develop priority markets Saudi Arabia, Kuwait, Qatar * To be located in an agreed market in GCC with a preference for Saudi Arabia but not exclusive to. * Effectively maintain and build new relationships with relevant contacts in the GCC . Where appropriate, work jointly with them to increase market exposure and demand for British dairy products. * Devise and implement effective local strategies to promote British dairy products aimed at increasing awareness and brand loyalty. * Devise and help implement online and social media strategy in conjunction with AHDB Dairy & a social media company to raise awareness of British Dairy products. * Support in-market exhibition activity. * Liaise with AHDB staff in areas such as media, PR, digital. This is a new procurement amalgamating areas of the Middle East into one contract. British cheese exports to the Middle East have shown positive trends, in 2023, food and drink exports from the UK to the GCC were down overall, but cheese sales remained strong. The objective is to develop the markets outside of the UAE as those are the ones with the most growth potential i.e. Saudi Arabia, Qatar, Kuwait etc. Closing date is NOON on the 22nd April 2024. Estimated budget is PS100k per annum Initial contact is for 2 years (with a break clause after yr1) with the option of 1+1. The electronic address at which the Procurement Documents have been made directly available by AHDB by electronic means is https://defra-family.force.com/s/Welcome. This is AHDB's e-Sourcing portal.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-30fd88ab-d2c3-4aa3-8a4f-4ff24ff7a3a3
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/9830c4f7-6f57-4096-9d03-2fb72a37592a
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (above threshold)
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
£400,000 £100K-£500K
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
21 Mar 20241 years ago
Submission Deadline
22 Apr 2024Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
4 Jun 2024 - 4 Jun 2028 4-5 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
AHDB
Contact Name
Sarah Waters
Contact Email
procurement@ahdb.org.uk
Contact Phone
Not specified

Buyer Location

Locality
COVENTRY
Postcode
CV3 4PE
Post Town
Coventry
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG1 Herefordshire, Worcestershire and Warwickshire
Small Region (ITL 3)
TLG13 Warwickshire CC
Delivery Location
TLG West Midlands (England)
Local Authority
Warwick
Electoral Ward
Cubbington & Leek Wootton
Westminster Constituency
Kenilworth and Southam

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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