Award

DIATOMIC Mini Digital Marketing Campaign - AWARD

WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING

This public procurement record has 1 release in its history.

Award

12 Dec 2024 at 12:11

Award Notice
Summary of the contracting process

The West Midlands Growth Company (WMGC) has awarded a contract for a mini digital marketing campaign titled "DIATOMIC Mini Digital Marketing Campaign" in the Advertising Campaign Services industry category. The awarded supplier is Squibble Ltd. The contract, valued at £48,285, commenced on 10 December 2024 and will conclude on 31 March 2025. This initiative aims to deliver marketing-qualified leads and enhance the profile of the West Midlands region, targeting high-growth businesses, corporate innovators, early-stage businesses, and intermediaries in select parts of the US, Northern Europe, and India. The procurement was conducted through an open procedure, and the contract award was officially published on 12 December 2024.

This tender presents significant opportunities for businesses specialising in digital marketing with integrated capabilities. Companies with expertise in content marketing, lead generation, and campaign strategy development will find this project beneficial, especially those looking to engage with global markets and high-growth sectors. The successful agency will collaborate closely with WMGC's project managers, maintaining weekly meetings to ensure seamless execution and measurable outcomes. This tender is a prime opportunity for businesses aiming to expand their portfolio through high-impact marketing campaigns that promote regional economic growth.

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Notice Information

Notice Title

DIATOMIC Mini Digital Marketing Campaign - AWARD

Notice Description

Purpose of the Agreement The West Midlands Growth Company (WMGC) wish to establish an agreement with a sole supplierto provide specialist marketing and communications support for all the requirements included in the scope of this tender process. Description of Requirements: We require an agency with full in-house integrated capabilities to develop and deliver a mini digital marketing campaign to help deliver marketing-qualified leads in the form of expressions of interest, that could potentially lead to landing that company in the region. This includes the ideation, planning and delivery of a content marketing lead-gen campaign, which would include the production of cut-through content and/or assets, designed to engage and hook our cleantech audience. The audience is High Growth Businesses, Corporate Innovation, Early-stage business, and Intermediaries in select parts of the US, Northern Europe, and India. We will provide further audience targeting information to the successful supplier. The campaign will lead to the delivery of 6 landings for the DIATOMIC CleanTech Hub. We're doing this as part of our Global Growth Programme (GGP); our fully funded support for international companies to enter and scale in the UK market, aimed at foreign high-growth start-ups and scale ups. We already have dedicated content on the DIATOMIC International CleanTech Hub on the InvestWM website, which has been promoted to international markets alongside the other three sector propositions. About Global Growth Programme: https://www.investwestmidlands.com/invest/support/global-growth-programme/ About specific Cleantech GGP offering: https://www.investwestmidlands.com/invest/support/global-growth-programme/industry-specificsupport/diatomic-cleantech-hub/ GGP Cleantech offering brochure: https://www.investwestmidlands.com/wp-content/uploads/2024/07/Global-Growth-Programme-CleanTech-Hub.pdf The main objectives for the campaign are: o Generate MQLs via expressions of interest in the programme from our target audience o Enhance the profile & reputation of the region through the promotion of the offering the Global Growth Programme 2.0 Cleantech offering Measurable Outputs: o To scope out the strategy and tactical plan for the campaign including content and media buying o Prepare the integrated campaign plan for the period across a range of targeted and focused channels o Deliver the plan and provide reporting on results Measurable Outcomes: o Users to a campaign landing page o MQLs Project Management: The project will be managed by Peter Nicholls, Senior Digital Manager and Alex Read, Sector Marketing Manager on behalf of WMGC. The contractor will be required to meet as agreed at the inception meeting or by teleconference. Meetings/calls shall be held on a weekly basis between the supplier and key personnel from West Midlands Growth Company. These meet...

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-32975453-36f8-44fd-8633-3203d7fbbea9
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/be89ef41-dbc2-4407-855f-243b257d7fde
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£48,285 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
12 Dec 20241 years ago
Submission Deadline
15 Nov 2024Expired
Future Notice Date
Not specified
Award Date
9 Dec 20241 years ago
Contract Period
10 Dec 2024 - 31 Mar 2025 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
WEST MIDLANDS
Postcode
B4 6AT
Post Town
Birmingham
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
Not specified
Local Authority
Birmingham
Electoral Ward
Ladywood
Westminster Constituency
Birmingham Ladywood

Supplier Information

Number of Suppliers
1
Supplier Name

SQUIBBLE

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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