Award

MCA Sponsorship - Float to Live Campaign 23/24

MCA - MARITIME AND COASTGUARD AGENCY

This public procurement record has 1 release in its history.

Award

31 Mar 2023 at 07:57

Award Notice
Summary of the contracting process

The Maritime and Coastguard Agency (MCA) has awarded a contract for the "MCA Sponsorship - Float to Live Campaign 23/24" in the marketing services category. The campaign, run by The Royal National Lifeboat Institution, aims to provide simple safety advice for survival in water-related emergencies. The contract value is £47,500, with a direct procurement method and a contract period starting on April 3, 2023, and ending on April 2, 2024.

This tender by MCA presents an opportunity for businesses in the marketing services industry to engage in a targeted safety campaign promoting life-saving skills and emergency protocols. Businesses well-suited to compete are those capable of supporting public safety initiatives and collaborating with renowned organisations like The Royal National Lifeboat Institution. The contract's suitability criteria favour organisations with capabilities in delivering paid media campaigns and supporting critical messaging for emergency services.

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Notice Information

Notice Title

MCA Sponsorship - Float to Live Campaign 23/24

Notice Description

The Royal National Lifeboat Institution (RNLI) runs a major beach and safety campaign, Float to Live every summer but will be unable to fund paid media this year due to the economic downturn. Float to Live provides people simple safety advice to help them survive if they fall into water. The campaign is designed to tackle the final stage of the drowning chain, attempting to teach someone a skill that could save their life in a life-threatening scenario. The campaign also promotes the crucial message about calling 999 for the His Majestys Coastguard (HMG) in an emergency at the coast. MCA is to provide sponsorship for the RNLI to fund elements of paid media for a limited, but targeted Float to Live campaign. RNLI will provide creatives that can be produced inhouse and will continue with low cost/no cost activities, supported by HMG.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-350e0901-34cd-4d59-9eca-a090558dfc23
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/e83752cd-d568-4c42-bee8-2d800819eb63
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Single tender action (below threshold)
Tender Suitability
VCSE
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
£47,500 Under £100K
Lots Value
Not specified
Awards Value
£47,500 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
31 Mar 20232 years ago
Submission Deadline
30 Mar 2023Expired
Future Notice Date
Not specified
Award Date
29 Mar 20232 years ago
Contract Period
2 Apr 2023 - 2 Apr 2024 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
MCA - MARITIME AND COASTGUARD AGENCY
Contact Name
Not specified
Contact Email
contracts@mcga.gov.uk
Contact Phone
Not specified

Buyer Location

Locality
SOUTHAMPTON
Postcode
SO15 1EG
Post Town
Southampton
Country
England
Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ3 Hampshire and Isle of Wight
Small Region (ITL 3)
TLJ32 Southampton
Delivery Location
TLK South West (England)
Local Authority
Southampton
Electoral Ward
Banister & Polygon
Westminster Constituency
Southampton Itchen

Supplier Information

Number of Suppliers
1
Supplier Name

THE ROYAL NATIONAL LIFEBOAT INSTITUTION

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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