Award

537 - Framework Agreement for Marketing, Campaigns, PR, Brand and Media Buying

UNIVERSITY OF GLOUCESTERSHIRE

This public procurement record has 2 releases in its history.

Award

20 Mar 2018 at 14:44

Tender

09 Dec 2017 at 12:40

Summary of the contracting process

The University of Gloucestershire is conducting a public procurement process for a Framework Agreement for Marketing, Campaigns, PR, Brand, and Media Buying, with a total contract value of £3,880,000. The procurement method is an open procedure under Regulation 27 of the Public Contracts Regulations 2015. The contract period commenced on 7 March 2018 and will last for three years, with the option for a one-year extension. This procurement falls under the advertising and marketing services category and includes the following lots: media buying, creative branding, and PR services. The tender period concluded on 22 January 2018.

This tender presents significant opportunities for small to medium-sized enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs) specialising in marketing, communication, and brand services. Businesses that can offer innovative media strategies, creative brand development, or effective public relations can leverage this framework agreement to grow their service offerings and client base. The potential for winning contracts through either direct appointment or mini-competitions enhances the competitive landscape for suppliers in the marketing industry.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Notice Title

537 - Framework Agreement for Marketing, Campaigns, PR, Brand and Media Buying

Notice Description

The University of Gloucestershire (UoG) requires experienced and reputable suppliers to provide marketing, communication and brand services for a 3-year Framework agreement starting on 7 March 2018. The contracts will be awarded in the following three lots: - Lot 1 Media buying, - Lot 2 Creative, brand, and messaging, - Lot 3 PR services It is anticipated that three suppliers will be appointed in each lot and call-offs will be made by either directly appointing the lot winner or conducting a mini competition between all of the suppliers in the relevant lot. The University reserves the right to extend the framework agreement by 1 year. The procurement process will be conducted an Open Procedure in accordance with Regulation 27 of the Public Contracts Regulations 2015.

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-3612ece4-cb00-4933-84bd-6027574cfc11
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/94e17a31-1a94-43e0-b780-7c952df7ef73
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (above threshold)
Tender Suitability
SME, VCSE
Awardee Scale
Large, SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£3,880,000 £1M-£10M
Lots Value
Not specified
Awards Value
£3,880,000 £1M-£10M
Contracts Value
Not specified

Notice Dates

Publication Date
20 Mar 20187 years ago
Submission Deadline
22 Jan 2018Expired
Future Notice Date
Not specified
Award Date
22 Feb 20188 years ago
Contract Period
7 Mar 2018 - 6 Mar 2022 4-5 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
UNIVERSITY OF GLOUCESTERSHIRE
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
CHELTENHAM
Postcode
GL52 3JG
Post Town
Gloucester
Country
England

Major Region (ITL 1)
TLK South West (England)
Basic Region (ITL 2)
TLK7 Gloucestershire and Wiltshire
Small Region (ITL 3)
TLK73 Gloucestershire CC
Delivery Location
TLK South West (England)

Local Authority
Cheltenham
Electoral Ward
Pittville
Westminster Constituency
Cheltenham

Supplier Information

Number of Suppliers
9
Supplier Names

BOND AND COYNE ASSOCIATES

CAROLINE PARTNERS

EDUCATION CUBED

GRAYLING COMMUNICATIONS

HAVAS PEOPLE

HYBRID NEWS LTD T/A STUDY CREATE

NATIVES ONLINE

PS LONDON

WATERFALL MANCHESTER

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-b5fd17-3612ece4-cb00-4933-84bd-6027574cfc11-2018-03-20T14:44:45Z",
    "date": "2018-03-20T14:44:45Z",
    "ocid": "ocds-b5fd17-3612ece4-cb00-4933-84bd-6027574cfc11",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "UOG/17/537A/CMSR",
        "title": "537 - Framework Agreement for Marketing, Campaigns, PR, Brand and Media Buying",
        "description": "The University of Gloucestershire (UoG) requires experienced and reputable suppliers to provide marketing, communication and brand services for a 3-year Framework agreement starting on 7 March 2018. The contracts will be awarded in the following three lots: - Lot 1 Media buying, - Lot 2 Creative, brand, and messaging, - Lot 3 PR services It is anticipated that three suppliers will be appointed in each lot and call-offs will be made by either directly appointing the lot winner or conducting a mini competition between all of the suppliers in the relevant lot. The University reserves the right to extend the framework agreement by 1 year. The procurement process will be conducted an Open Procedure in accordance with Regulation 27 of the Public Contracts Regulations 2015.",
        "datePublished": "2017-12-09T12:40:36Z",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "79340000",
            "description": "Advertising and marketing services"
        },
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "region": "South West",
                        "countryName": "United Kingdom"
                    },
                    {
                        "region": "South West",
                        "countryName": "United Kingdom"
                    }
                ]
            }
        ],
        "minValue": {
            "amount": 1,
            "currency": "GBP"
        },
        "value": {
            "amount": 3880000,
            "currency": "GBP"
        },
        "procurementMethod": "open",
        "procurementMethodDetails": "Open procedure (above threshold)",
        "tenderPeriod": {
            "endDate": "2018-01-22T23:59:59Z"
        },
        "contractPeriod": {
            "startDate": "2018-03-07T00:00:00Z",
            "endDate": "2022-03-06T23:59:59Z"
        },
        "suitability": {
            "sme": true,
            "vcse": true
        },
        "mainProcurementCategory": "services",
        "documents": [
            {
                "id": "1",
                "documentType": "tenderNotice",
                "description": "Opportunity notice on Contracts Finder",
                "url": "https://www.contractsfinder.service.gov.uk/Notice/ab68bfcb-e1d8-46de-8a1a-3e093c15fd88",
                "datePublished": "2017-12-09T12:40:36Z",
                "format": "text/html",
                "language": "en"
            },
            {
                "id": "2",
                "documentType": "biddingDocuments",
                "description": "Tender Pack and Supporting Information",
                "url": "https://in-tendhost.co.uk/glos/aspx/ProjectManage/28"
            },
            {
                "id": "3",
                "documentType": "contractNotice",
                "description": "OJEU Contract Notice",
                "url": "http://ted.europa.eu/TED/notice/udl?uri=TED:NOTICE:492320-2017:TEXT:EN:HTML"
            }
        ]
    },
    "parties": [
        {
            "id": "GB-SRS-sid4gov.cabinetoffice.gov.uk/U9ba2645",
            "name": "UNIVERSITY OF GLOUCESTERSHIRE",
            "identifier": {
                "legalName": "UNIVERSITY OF GLOUCESTERSHIRE",
                "scheme": "GB-SRS",
                "id": "sid4gov.cabinetoffice.gov.uk/U9ba2645"
            },
            "address": {
                "streetAddress": "Finance and Planning Dept, Pittville Student Village,, Albert Road,",
                "locality": "Cheltenham",
                "postalCode": "GL52 3JG",
                "countryName": "England"
            },
            "contactPoint": {
                "email": "procurement@glos.ac.uk"
            },
            "roles": [
                "buyer"
            ]
        },
        {
            "id": "GB-COH-08045459",
            "name": "Education Cubed Ltd",
            "identifier": {
                "legalName": "Education Cubed Ltd",
                "scheme": "GB-COH",
                "id": "08045459"
            },
            "address": {
                "streetAddress": "47 Highcroft Villas, Brighton BN1 5PT"
            },
            "details": {
                "scale": "sme",
                "vcse": false
            },
            "roles": [
                "supplier"
            ]
        },
        {
            "id": "GB-COH-2793794",
            "name": "Havas People Ltd",
            "identifier": {
                "legalName": "Havas People Ltd",
                "scheme": "GB-COH",
                "id": "2793794"
            },
            "address": {
                "streetAddress": "Havas House, Hermitage Court, Hermitage Lane, Maidstone, Kent ME16 9NT"
            },
            "details": {
                "scale": "large",
                "vcse": false
            },
            "roles": [
                "supplier"
            ]
        },
        {
            "id": "GB-COH-06597184",
            "name": "Natives Online Ltd",
            "identifier": {
                "legalName": "Natives Online Ltd",
                "scheme": "GB-COH",
                "id": "06597184"
            },
            "address": {
                "streetAddress": "Ground & 4th Floor, Lees House, 21 Dyke Road, Brighton, East Sussex BN1 3FE"
            },
            "details": {
                "scale": "sme",
                "vcse": false
            },
            "roles": [
                "supplier"
            ]
        },
        {
            "id": "GB-COH-05230566",
            "name": "Bond and Coyne Associates Ltd",
            "identifier": {
                "legalName": "Bond and Coyne Associates Ltd",
                "scheme": "GB-COH",
                "id": "05230566"
            },
            "address": {
                "streetAddress": "Studio 8, Bourne Gate, 25 Bourne Valley Road, Poole, Dorset BH12 1DY"
            },
            "details": {
                "scale": "sme",
                "vcse": false
            },
            "roles": [
                "supplier"
            ]
        },
        {
            "id": "GB-COH-09072043",
            "name": "Caroline Partners Ltd",
            "identifier": {
                "legalName": "Caroline Partners Ltd",
                "scheme": "GB-COH",
                "id": "09072043"
            },
            "address": {
                "streetAddress": "Unit 1.1, The Paintworks, Bath Road, Bristol BS4 3EH"
            },
            "details": {
                "scale": "sme",
                "vcse": false
            },
            "roles": [
                "supplier"
            ]
        },
        {
            "id": "GB-COH-06333961",
            "name": "PS London Ltd",
            "identifier": {
                "legalName": "PS London Ltd",
                "scheme": "GB-COH",
                "id": "06333961"
            },
            "address": {
                "streetAddress": "Angel Wharf, 53 Eagle Wharf Road, London N1 7ER"
            },
            "details": {
                "scale": "sme",
                "vcse": false
            },
            "roles": [
                "supplier"
            ]
        },
        {
            "id": "GB-COH-06993551",
            "name": "Hybrid News Ltd t/a Study Create",
            "identifier": {
                "legalName": "Hybrid News Ltd t/a Study Create",
                "scheme": "GB-COH",
                "id": "06993551"
            },
            "address": {
                "streetAddress": "Colston Tower, Level 9, Colston Street, Bristol BS1 4UX"
            },
            "details": {
                "scale": "sme",
                "vcse": false
            },
            "roles": [
                "supplier"
            ]
        },
        {
            "id": "GB-COH-10932448",
            "name": "Waterfall Manchester Ltd",
            "identifier": {
                "legalName": "Waterfall Manchester Ltd",
                "scheme": "GB-COH",
                "id": "10932448"
            },
            "address": {
                "streetAddress": "39 Skull House Lane, Appley Bridge, Wigan, Lancashire WN6 9DR"
            },
            "details": {
                "scale": "sme",
                "vcse": false
            },
            "roles": [
                "supplier"
            ]
        },
        {
            "id": "GB-COH-03140273",
            "name": "Grayling Communications Ltd",
            "identifier": {
                "legalName": "Grayling Communications Ltd",
                "scheme": "GB-COH",
                "id": "03140273"
            },
            "address": {
                "streetAddress": "8th Floor, Holborn Gare, 26 Southampton Buildings, London WC2A 1AN"
            },
            "details": {
                "scale": "sme",
                "vcse": false
            },
            "roles": [
                "supplier"
            ]
        }
    ],
    "buyer": {
        "id": "GB-SRS-sid4gov.cabinetoffice.gov.uk/U9ba2645",
        "name": "UNIVERSITY OF GLOUCESTERSHIRE"
    },
    "awards": [
        {
            "id": "ocds-b5fd17-3612ece4-cb00-4933-84bd-6027574cfc11-1",
            "status": "active",
            "date": "2018-02-22T00:00:00Z",
            "datePublished": "2018-03-20T14:44:45Z",
            "value": {
                "amount": 3880000,
                "currency": "GBP"
            },
            "suppliers": [
                {
                    "id": "GB-COH-08045459",
                    "name": "Education Cubed Ltd"
                },
                {
                    "id": "GB-COH-2793794",
                    "name": "Havas People Ltd"
                },
                {
                    "id": "GB-COH-06597184",
                    "name": "Natives Online Ltd"
                },
                {
                    "id": "GB-COH-05230566",
                    "name": "Bond and Coyne Associates Ltd"
                },
                {
                    "id": "GB-COH-09072043",
                    "name": "Caroline Partners Ltd"
                },
                {
                    "id": "GB-COH-06333961",
                    "name": "PS London Ltd"
                },
                {
                    "id": "GB-COH-06993551",
                    "name": "Hybrid News Ltd t/a Study Create"
                },
                {
                    "id": "GB-COH-10932448",
                    "name": "Waterfall Manchester Ltd"
                },
                {
                    "id": "GB-COH-03140273",
                    "name": "Grayling Communications Ltd"
                }
            ],
            "contractPeriod": {
                "startDate": "2018-03-07T00:00:00Z",
                "endDate": "2022-03-06T23:59:59Z"
            },
            "documents": [
                {
                    "id": "1",
                    "documentType": "awardNotice",
                    "description": "Awarded contract notice on Contracts Finder",
                    "url": "https://www.contractsfinder.service.gov.uk/Notice/94e17a31-1a94-43e0-b780-7c952df7ef73",
                    "datePublished": "2018-03-20T14:44:45Z",
                    "format": "text/html",
                    "language": "en"
                },
                {
                    "id": "2",
                    "documentType": "biddingDocuments",
                    "description": "Tender Pack and Supporting Information",
                    "url": "https://in-tendhost.co.uk/glos/aspx/ProjectManage/28"
                },
                {
                    "id": "3",
                    "documentType": "contractNotice",
                    "description": "OJEU Contract Notice",
                    "url": "http://ted.europa.eu/TED/notice/udl?uri=TED:NOTICE:492320-2017:TEXT:EN:HTML"
                }
            ]
        }
    ]
}