Notice Information
Notice Title
WP2191 GOV.UK Brand Identity Refresh
Notice Description
The outcomes GDS want to achieve through this competition are to: - increase GOV.UK's appeal to the broadest possible audience - increase key audiences' motivation to undertake some specific behaviour changes: --Existing users embrace new personalised and proactive features -- Non-users of GOV.UK become users via an access route that overcomes their barriers and fits their needs -- Satisfied users become advocates -- Non-users with low trust in government become likelier to use -- increase the tonal range and flexibility of the brand so it can operate across more contexts The successful bidder will be required to work with GDS researchers and appointed research agencies to test and iterate designs with GOV.UK users and non-users. This competition covers development, design and delivery of core assets, up to a value of PS150K. There may be a second phase of the project which would expand the scope with additional budget, but this is not guaranteed."
Notice Details
Publication & Lifecycle
- Open Contracting ID
- ocds-b5fd17-379cb8f3-5ea6-4041-b873-07960f4a42e4
- Publication Source
- Contracts Finder
- Latest Notice
- https://www.contractsfinder.service.gov.uk/Notice/a37d9540-e59c-41b0-8a6b-383e4e1aa442
- Current Stage
- Award
- All Stages
- Award
Procurement Classification
- Notice Type
- Award Notice
- Procurement Type
- Dynamic
- Procurement Category
- Goods
- Procurement Method
- Selective
- Procurement Method Details
- Call-off from a dynamic purchasing system
- Tender Suitability
- SME
- Awardee Scale
- Large
Common Procurement Vocabulary (CPV)
- CPV Divisions
79 - Business services: law, marketing, consulting, recruitment, printing and security
-
- CPV Codes
79310000 - Market research services
79413000 - Marketing management consultancy services
Notice Value(s)
- Tender Value
- £400,000 £100K-£500K
- Lots Value
- Not specified
- Awards Value
- £400,000 £100K-£500K
- Contracts Value
- Not specified
Notice Dates
- Publication Date
- 4 Mar 20241 years ago
- Submission Deadline
- 12 Dec 2023Expired
- Future Notice Date
- Not specified
- Award Date
- 23 Jan 20242 years ago
- Contract Period
- 5 Feb 2024 - 4 May 2024 1-6 months
- Recurrence
- Not specified
Notice Status
- Tender Status
- Complete
- Lots Status
- Not Specified
- Awards Status
- Active
- Contracts Status
- Not Specified
Buyer & Supplier
Contracting Authority (Buyer)
- Main Buyer
- GOVERNMENT DIGITAL SERVICE
- Contact Name
- Commissioning Team
- Contact Email
- commissioning-digital@digital.cabinet-office.gov.uk
- Contact Phone
- Not specified
Buyer Location
- Locality
- LONDON
- Postcode
- E1 8QS
- Post Town
- East London
- Country
- England
-
- Major Region (ITL 1)
- TLI London
- Basic Region (ITL 2)
- TLI4 Inner London - East
- Small Region (ITL 3)
- TLI42 Tower Hamlets
- Delivery Location
- TLD North West (England), TLI London, TLK South West (England)
-
- Local Authority
- Tower Hamlets
- Electoral Ward
- Whitechapel
- Westminster Constituency
- Bethnal Green and Stepney
Further Information
Notice Documents
-
https://www.contractsfinder.service.gov.uk/Notice/a37d9540-e59c-41b0-8a6b-383e4e1aa442
4th March 2024 - Awarded contract notice on Contracts Finder -
https://www.contractsfinder.service.gov.uk/Notice/Attachment/0b407361-4ce0-4238-8381-8cd47b4ec43e
Contract Draft - which was agreed and signed by both parties
Open Contracting Data Standard (OCDS)
View full OCDS Record for this contracting process
The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.
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