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BTA1389 - Creative Services

British Tourist Authority t/a VisitBritain

This public procurement record has 1 release in its history.

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20 May 2021 at 15:00

Award Notice
Summary of the contracting process

The British Tourist Authority, operating under the name VisitBritain, has recently awarded a contract titled "BTA1389 - Creative Services" for the marketing services sector. This contract is aimed at developing a global tourism brand Britain strategy and will be actively managed by MSQ Partners Group Limited. The contract is valued at £4,000,000 and commenced on 20 May 2021, running until 19 May 2022. The procurement method used was a selective procedure, with the tender period closing on 18 May 2021.

This tender presents significant opportunities for businesses specialising in marketing and creative services, particularly those with experience in developing international campaigns. Companies that focus on brand strategy and tourism marketing would be well-suited to explore similar future tenders. Engaging with public procurement processes like this one can facilitate growth and enhance reputational standing, especially for small and medium-sized enterprises (SMEs) looking to expand their client base and capabilities within the sector.

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Notice Information

Notice Title

BTA1389 - Creative Services

Notice Description

Agency selected must be well positioned to support the development of a global tourism brand Britain strategy and international campaign for launch in Jan 2022, in line with the expectations and parameters set by GREAT who own the cross-government communications campaign with the remit of delivering growth and reputation for Britain overseas (more information on this detail, of which the BTA is a key delivery partner.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-3ac4751f-c180-4a44-b5c1-e1e77fd2fb92
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/efcabb1f-f104-4551-b3b2-b59566d8f8cc
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Restricted procedure
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
£4,000,000 £1M-£10M
Lots Value
Not specified
Awards Value
£4,000,000 £1M-£10M
Contracts Value
Not specified

Notice Dates

Publication Date
20 May 20215 years ago
Submission Deadline
18 May 2021Expired
Future Notice Date
Not specified
Award Date
18 May 20215 years ago
Contract Period
20 May 2021 - 19 May 2022 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
British Tourist Authority t/a VisitBritain
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SW1W 0BD
Postcode Area
South West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
TLI London
Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

MSQ Partners Group Limited

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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