Tender

Oxford to Cambridge Pan-Regional Partnership-Branding and Identity

CHERWELL DISTRICT COUNCIL

This public procurement record has 1 release in its history.

Tender

11 Dec 2023 at 16:07

Tender Notice
Summary of the contracting process

The Cherwell District Council, based in Banbury, United Kingdom, has initiated a tender process titled "Oxford to Cambridge Pan-Regional Partnership-Branding and Identity" within the business services category for marketing and consulting services. The procurement stage is currently in the tender phase, with a deadline for submissions set for January 15, 2024. The contract period is scheduled to start on January 16, 2024, and end on May 31, 2024.

This tender opportunity presents a chance for businesses, particularly those specialising in advertising, marketing, and branding services, to engage with a high-profile project aimed at developing a regional brand narrative for the Oxford to Cambridge region. Small and medium enterprises (SMEs) are encouraged to participate, as the Cherwell District Council has indicated a preference for SME involvement in this procurement process.

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Notice Information

Notice Title

Oxford to Cambridge Pan-Regional Partnership-Branding and Identity

Notice Description

Phase one: brand narrative development * Immersion in the region to appreciate its assets, challenges, development opportunities, spatial relationships, connectivity and gateways. * Rigorous stakeholder and audience mapping to identify target audiences and the most appropriate stakeholders to listen to, to develop a regional brand narrative. * Desk research of relevant strategies, plans, and policies covering the region along with media coverage and social media content. * Stakeholder engagement at a senior level with key individuals, groups and organisations both inside and outside the region e.g.focus groups, interviews etc. * Analysis of the immersion, research and stakeholder engagement to develop an evidence base to create a place led narrative for the region. Presentation of the evidence base and recommended narrative to the Partnership's Branding and Identity Steering Group along with recommendations for brand name approach. * Creation of the Oxford to Cambridge regional brand narrative (as a c1500 word document) aimed at stakeholders. Phase two: Visual brand identity - to progress subject to satisfactory progress made on brand narrative development (Phase 1), and endorsed by the pan-Regional Partnership's Branding and Identity Steering Group. * Production of a visual language and visual identity to convey the narrative including any place-led photography required (with the provider taking responsibility for any logistics) to convey the narrative and highlight the assets of the region. * Creation of a place brand toolkit, including logos, fonts, colour palettes, photography and core assets, and brand use guidelines.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-3cd49e6f-3e45-40ce-80ca-fb9966f1a2f5
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/2eb59784-a5d9-4396-bea7-8a43bf1dfc2c
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79000000 - Business services: law, marketing, consulting, recruitment, printing and security

79340000 - Advertising and marketing services

79342000 - Marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
11 Dec 20232 years ago
Submission Deadline
15 Jan 2024Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
16 Jan 2024 - 31 May 2024 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
CHERWELL DISTRICT COUNCIL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BANBURY
Postcode
OX15 4AA
Post Town
Oxford
Country
England
Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ1 Berkshire, Buckinghamshire and Oxfordshire
Small Region (ITL 3)
TLJ14 Oxfordshire CC
Delivery Location
TLJ South East (England)
Local Authority
Cherwell
Electoral Ward
Adderbury, Bloxham and Bodicote
Westminster Constituency
Banbury

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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