Tender

West Yorkshire Combined Authority Brand Review

WEST YORKSHIRE COMBINED AUTHORITY

This public procurement record has 1 release in its history.

Tender

22 Jun 2022 at 16:04

Tender Notice
Summary of the contracting process

The procurement process for the "West Yorkshire Combined Authority Brand Review" is currently in the Tender stage, with the West Yorkshire Combined Authority acting as the buying organisation. This project falls under the Business services category, specifically focused on marketing and branding, and is set in Leeds, England. The tender was published on 22 June 2022, with responses due by 13 July 2022. The selected contractor will provide branding services beginning on 14 July 2022, and the contract will run until 30 November 2022. The procurement method employed for this engagement is an open procedure, allowing any interested parties to submit their proposals.

This tender presents significant opportunities for businesses in the marketing and branding sectors, particularly those specialising in brand strategy, advertising, and marketing management consultancy. Agencies with experience in developing cohesive brand identities and strategies will find this opportunity especially aligned with their capabilities. The project aims to consolidate multiple brand identities into a unified identity for the Mayor of West Yorkshire, thereby presenting a unique challenge and potential for impactful creative solutions.

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Notice Information

Notice Title

West Yorkshire Combined Authority Brand Review

Notice Description

West Yorkshire Combined Authority (the CA) work in partnership with local authorities and business partners to deliver policies and programmes which directly benefit the people of West Yorkshire. West Yorkshire Mayoral Combined Authority is a complex organisation with multiple brands, visual identities, audiences, engagement points and partners, partly as a result of it having had several predecessor organisations which have merged. With numerous brands competing for attention, a complex mix of service and partner identities and a corporate identity, we require support from a branding agency to help navigate and reset who we are for a new era, around the unifying identity of the Mayor of West Yorkshire. We wish to appoint an external branding agency to work with us on establishing a new brand identity or identities. The brief comprises of four stages: 1.A desktop review of our current brand identities within the context they operate in 2. Recommendations on next steps (brand hierarchy and creative solutions) 3. Engagement and testing with senior stakeholders and our wider audience 4. Delivery of a new set of brand identities and all related guidelines and assets

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-3d156bcf-1f1e-4707-af55-224288fa2525
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/de7e1b79-c954-4a12-b38b-fd0657c2aba2
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79000000 - Business services: law, marketing, consulting, recruitment, printing and security

79340000 - Advertising and marketing services

79342000 - Marketing services

79413000 - Marketing management consultancy services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
22 Jun 20223 years ago
Submission Deadline
13 Jul 2022Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
13 Jul 2022 - 30 Nov 2022 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
WEST YORKSHIRE COMBINED AUTHORITY
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LEEDS
Postcode
LS1 2DE
Post Town
Leeds
Country
England
Major Region (ITL 1)
TLE Yorkshire and The Humber
Basic Region (ITL 2)
TLE4 West Yorkshire
Small Region (ITL 3)
TLE42 Leeds
Delivery Location
Not specified
Local Authority
Leeds
Electoral Ward
Little London & Woodhouse
Westminster Constituency
Leeds Central and Headingley

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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