Award

Early Years Childcare Workforce Recruitment Events Marketing ITT 2024 con_26764

DEPARTMENT FOR EDUCATION

This public procurement record has 1 release in its history.

Award

15 May 2025 at 07:23

Award Notice
Summary of the contracting process

The procurement process titled "Early Years Childcare Workforce Recruitment Events Marketing ITT 2024" was initiated by the Department for Education in England, located at Sanctuary Buildings, London. The contract has been awarded to Identity Events Management Ltd, based in East Sussex, for a sum of £2,700,000. The procurement falls under the 'Public relations services' industry category with a focus on the strategic planning and execution of events aimed at supporting recruitment efforts across various regions. The procurement method was selective, conducted through a call-off from a dynamic purchasing system. The contract period commenced on 22 April 2025 and will conclude on 23 April 2028, marking this as a key award stage in the procurement timeline.

This tender presents substantial opportunities for businesses specialising in event management, logistics, and marketing services. With a focus on innovative event solutions including virtual and face-to-face engagements, companies with capabilities in creative copywriting, content production, and data management will find this contract particularly advantageous. SMEs are encouraged to explore collaborative ventures, which could substantially benefit from the logistics and strategic planning aspects integral to this tender, thereby fostering growth and expanding their operational reach across targeted regions within England and international sites.

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Notice Information

Notice Title

Early Years Childcare Workforce Recruitment Events Marketing ITT 2024 con_26764

Notice Description

The Department for Education (The Client) is launchung this tender to support the existing "Do Something Big campaign" We require an end-to-end events marketing agency to provide the planning and delivery of a series of events across target regions in England, using a hybrid approach of face-to-face and digital activities. Activities could include, but are not limited to: - Planning and delivery of a roadshow of pop-up events in local authorities most in need of localised support. - Full management and coordination of attendance at existing events, for example career fairs, trade shows or events where our audiences frequent. - Planning and delivery of virtual events, such as webinars or Q&A sessions. We are however open to new, innovative ideas as to what mix of events would be the most successful in reaching our target audiences. In addition to the strategic planning and delivery of events, we expect the successful agency to deliver supply the following services: - Event and logistics management for all events including storage, transportation and set-up of event stands, display, literature and merchandise; Sourcing, contracting and management of venues, insurance and event staff. - Creative copywriting, design and production to support event activity. This could include the development of bespoke messaging, email templates, content, creative assets and any bespoke merchandise or other event collateral required. - Data collection of expressions of interest, including database management support. - Reporting and evaluation of event activities against objectives and KPIs.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-3d60f984-3de4-4e0d-ab1f-876e29ca1c24
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/a204b093-6576-44cc-8366-4f31de724fd0
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Dynamic
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a dynamic purchasing system
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79416000 - Public relations services

Notice Value(s)

Tender Value
£2,700,000 £1M-£10M
Lots Value
Not specified
Awards Value
£2,700,000 £1M-£10M
Contracts Value
Not specified

Notice Dates

Publication Date
15 May 20259 months ago
Submission Deadline
5 Dec 2024Expired
Future Notice Date
Not specified
Award Date
21 Apr 202510 months ago
Contract Period
21 Apr 2025 - 23 Apr 2028 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
DEPARTMENT FOR EDUCATION
Contact Name
Benson Moyo
Contact Email
benson.moyo@education.gov.uk
Contact Phone
44

Buyer Location

Locality
LONDON
Postcode
SW1P 3BT
Post Town
South West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
Not specified
Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

IDENTITY EVENTS MANAGEMENT

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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