Tender

GB-London: BTA1103- Provision of Core Market Segmentation services

BRITISH TOURIST AUTHORITY

This public procurement record has 1 release in its history.

Tender

08 Feb 2019 at 12:02

Tender Notice
Summary of the contracting process

The British Tourist Authority is seeking proposals for the tender titled "GB-London: BTA1103- Provision of Core Market Segmentation services," aimed at enhancing Britain's marketing strategy for its visitor economy. The procurement falls under the market research services category and is currently at the active tender stage. The tender period is set to close on 18 February 2019, with a total contract value ranging from £100,000 to £500,000. The project involves conducting quantitative fieldwork in ten key markets including Italy, Spain, and Japan, and will take place across London, United Kingdom.

This tender presents significant opportunities for businesses specialising in market research, data analysis, and tourism consultancy. Companies with expertise in quantitative research methodologies will be particularly well-suited to compete. The project aims to inform strategic marketing decisions that could enhance visitor spending and extend trip durations, thus supporting businesses that can deliver innovative insights into consumer behaviour in the tourism sector.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Start Free Trial Book a Demo
All Features Pricing

Notice Information

Notice Title

GB-London: BTA1103- Provision of Core Market Segmentation services

Notice Description

VisitBritain is responsible for marketing Britain worldwide and developing Britain's visitor economy and we work in partnership with the UK Government and other tourism bodies along with industry organisations both in the UK and overseas to market Britain in an inspirational and effective way. VB are currently reviewing our consumer marketing strategy, and a key part of this is developing a clear understanding and rationale for when, and how, our marketing activity can create additionality, that is to: *Encourage visitors to take trips to GB that otherwise would not have happened and/or *Encourage visitors to increase the value of their trip, for example, by staying longer, undertaking activities that they might not have otherwise done, travelling to different destinations outside London etc. The quantitative part of the project has not yet been carried out in an additional 10 CORE markets: Italy, Spain, Sweden, Canada, Brazil, Norway, Denmark, Japan, South Korea and Russia. We are now in a position to do this to complete the project in these markets. Therefore, we would like to invite proposals for carrying out the following research: *Conduct quantitative fieldwork in our 10 CORE markets using a pre-defined 20 minute questionnaire. *Analyse the data using a statistical segmentation tool, creating pen portraits and a typing tool in line with the existing segmentation

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-3db64326-3fcb-41f5-873c-3433cf9d50e2
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/d236c944-fbc1-46a7-8a1b-fce75d169b14
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79310000 - Market research services

Notice Value(s)

Tender Value
£500,000 £500K-£1M
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
8 Feb 20197 years ago
Submission Deadline
18 Feb 2019Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
4 Mar 2019 - 31 Mar 2019 30 days
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
BRITISH TOURIST AUTHORITY
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SW1W 9SZ
Post Town
South West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
TLI London
Local Authority
Westminster
Electoral Ward
Pimlico North
Westminster Constituency
Cities of London and Westminster

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-b5fd17-3db64326-3fcb-41f5-873c-3433cf9d50e2-2019-02-08T12:02:11Z",
    "date": "2019-02-08T12:02:11Z",
    "ocid": "ocds-b5fd17-3db64326-3fcb-41f5-873c-3433cf9d50e2",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "BIP375367075",
        "title": "GB-London: BTA1103- Provision of Core Market Segmentation services",
        "description": "VisitBritain is responsible for marketing Britain worldwide and developing Britain's visitor economy and we work in partnership with the UK Government and other tourism bodies along with industry organisations both in the UK and overseas to market Britain in an inspirational and effective way. VB are currently reviewing our consumer marketing strategy, and a key part of this is developing a clear understanding and rationale for when, and how, our marketing activity can create additionality, that is to: *Encourage visitors to take trips to GB that otherwise would not have happened and/or *Encourage visitors to increase the value of their trip, for example, by staying longer, undertaking activities that they might not have otherwise done, travelling to different destinations outside London etc. The quantitative part of the project has not yet been carried out in an additional 10 CORE markets: Italy, Spain, Sweden, Canada, Brazil, Norway, Denmark, Japan, South Korea and Russia. We are now in a position to do this to complete the project in these markets. Therefore, we would like to invite proposals for carrying out the following research: *Conduct quantitative fieldwork in our 10 CORE markets using a pre-defined 20 minute questionnaire. *Analyse the data using a statistical segmentation tool, creating pen portraits and a typing tool in line with the existing segmentation",
        "datePublished": "2019-02-08T12:02:11Z",
        "status": "active",
        "classification": {
            "scheme": "CPV",
            "id": "79310000",
            "description": "Market research services"
        },
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "region": "London",
                        "countryName": "United Kingdom"
                    }
                ]
            }
        ],
        "minValue": {
            "amount": 100000,
            "currency": "GBP"
        },
        "value": {
            "amount": 500000,
            "currency": "GBP"
        },
        "procurementMethod": "open",
        "procurementMethodDetails": "Open procedure",
        "tenderPeriod": {
            "endDate": "2019-02-18T23:59:59Z"
        },
        "contractPeriod": {
            "startDate": "2019-03-04T00:00:00Z",
            "endDate": "2019-03-31T23:59:59+01:00"
        },
        "suitability": {
            "sme": false,
            "vcse": false
        },
        "mainProcurementCategory": "services",
        "documents": [
            {
                "id": "1",
                "documentType": "tenderNotice",
                "description": "Opportunity notice on Contracts Finder",
                "url": "https://www.contractsfinder.service.gov.uk/Notice/d236c944-fbc1-46a7-8a1b-fce75d169b14",
                "datePublished": "2019-02-08T12:02:11Z",
                "format": "text/html",
                "language": "en"
            },
            {
                "id": "2",
                "documentType": "tenderNotice",
                "description": "Please follow this link to view the notice.",
                "url": "https://www.delta-esourcing.com/tenders/UK-GB-London:-BTA1103--Provision-of-Core-Market-Segmentation-services/RAUN4KCE9X"
            }
        ]
    },
    "parties": [
        {
            "id": "GB-CFS-104977",
            "name": "British Tourist Authority",
            "identifier": {
                "legalName": "British Tourist Authority"
            },
            "address": {
                "streetAddress": "151 Buckingham Palace Road",
                "locality": "London",
                "postalCode": "SW1W 9SZ",
                "countryName": "UK"
            },
            "contactPoint": {
                "name": "Matias Di Pasquale",
                "email": "matias.dipasquale@visitbritain.org",
                "telephone": "+442075781072"
            },
            "roles": [
                "buyer"
            ]
        }
    ],
    "buyer": {
        "id": "GB-CFS-104977",
        "name": "British Tourist Authority"
    }
}