Award

PS005A Strategic Planning Media Buying

BIRMINGHAM CITY UNIVERSITY

This public procurement record has 1 release in its history.

Award

19 Aug 2021 at 12:50

Award Notice
Summary of the contracting process

Birmingham City University has recently completed the procurement process for a tender titled "PS005A Strategic Planning Media Buying" in the business services industry. This open procurement method was aimed at sourcing a full-service strategic planning and media buying agency to manage and report on various marketing campaigns. The contract, valued at £5,000,000, spans from 30 July 2020 to 29 June 2023, with options for extension up to a total of five years. The location for service delivery is within the West Midlands, UK, and the tender stage has reached the award phase as of 30 June 2020.

This tender presents significant opportunities for businesses specialising in strategic marketing and media buying. Companies skilled in managing campaigns across diverse platforms such as social media, online advertising, and traditional media will find this contract particularly relevant. Small and medium-sized enterprises (SMEs) have a competitive advantage here, as the buyer is open to engaging with smaller firms, making this a prime opportunity for innovative agencies looking to expand their portfolio and client base in the education sector.

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Notice Information

Notice Title

PS005A Strategic Planning Media Buying

Notice Description

Birmingham City University is looking for a full service strategic planning and media buying agency. Working with the university to plan, manage and report on all strategic marketing campaigns across a range of channels and platforms such as TV, VoD, cinema, radio, online (including SEM, programmatic, DAX, GDN, Native), social media (including Facebook, Instagram, Twitter, Snapchat) and Education Channels (including UCAS, WhatUni, The Student Room, IDP Connect). Please note that the University has an outdoor media supplier therefore, outdoor media buying is excluded from this opportunity. This contract will be for a period of 3 years with an option to extend for a further period of 2 years for the total of a 5-year contract term. Please note, this tender opportunity is the next stage of the process following the issue of the early engagement PIN notice, issued on 2 February 2020 to understand the market and the capacity within that to start early engagement with suppliers.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-3f049935-a5cc-4285-a6cc-01251eb17cc9
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/d026eee8-6384-4a80-ae3c-2fe47ec54c2a
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79000000 - Business services: law, marketing, consulting, recruitment, printing and security

Notice Value(s)

Tender Value
£5,000,000 £1M-£10M
Lots Value
Not specified
Awards Value
£5,000,000 £1M-£10M
Contracts Value
Not specified

Notice Dates

Publication Date
19 Aug 20214 years ago
Submission Deadline
29 Jun 2020Expired
Future Notice Date
Not specified
Award Date
29 Jun 20205 years ago
Contract Period
29 Jul 2020 - 29 Jun 2023 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
BIRMINGHAM CITY UNIVERSITY
Contact Name
Not specified
Contact Email
claire.donnelly@bcu.ac.uk
Contact Phone
+4401213317677

Buyer Location

Locality
BIRMINGHAM
Postcode
B5 5JU
Post Town
Birmingham
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
TLG West Midlands (England)
Local Authority
Birmingham
Electoral Ward
Nechells
Westminster Constituency
Birmingham Ladywood

Supplier Information

Number of Suppliers
1
Supplier Name

AGDEN

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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