Award

England's Waterways PR

MARKETING BIRMINGHAM LTD

This public procurement record has 2 releases in its history.

Award

01 Jan 2021 at 08:32

Award Notice
Tender

04 Jan 2019 at 15:16

Tender Notice
Summary of the contracting process

The procurement process for the "England's Waterways PR" project is being conducted by Marketing Birmingham Ltd, aimed at enhancing the West Midlands region. This initiative falls under the public relations services industry and is classified as an open procurement procedure, which is currently in the award stage. The contract was officially awarded on 30 January 2019, with a total value of £126,000. The contract period commenced on 31 January 2019 and will continue until 31 October 2019. The project is aligned with the West Midlands Combined Authority's Strategic Economic Plan to attract new businesses and investment to the area, with the delivery location specified as the West Midlands, United Kingdom.

This tender presents significant opportunities for SMEs, particularly those specialising in public relations, marketing, and tourism development. With a focus on promoting England's waterways and boosting inbound tourism, businesses that can offer innovative marketing solutions or develop unique travel products are especially suited for this project. Engaging in this procurement could lead to fruitful partnerships and growth opportunities for organisations keen on contributing to the region’s economic development in the leisure and tourism sectors.

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Notice Information

Notice Title

England's Waterways PR

Notice Description

The West Midlands Growth Company (WMGC) will help to create new jobs, expand existing businesses and attract new businesses and investment to the region, aligned to the ambitions set out in the West Midlands Combined Authority (WMCA) Strategic Economic Plan. West Midlands Growth Company Ltd was established in April 2017. It continues to operate leisure and business tourism programmes Visit and Meet Birmingham, inward investment programme Business Birmingham and its partnership programme. The project this work is supporting is England's Waterways which is a project developed as part of the Discover England Fund from Visit England. Offering funding to destinations to develop new products and increase inbound visitors to the rest of England outside the capital. The canal rings and waterways of England present unique routes through city and countryside, inviting international visitors to explore and experience England by, and on, the rivers and canals. This concept aims to maximize these national assets focusing on the waterways as a key feature for the attraction and dispersal of visitors. The England's Waterways project has three core aims: (a) product development - to increase bookable, commissionable products along the intuitive routes created by the waterways, creating unique, memorable English holidays which encourage repeat visits; (b) market development - to increase the knowledge of, and propensity to visit to 'England's Heartlands' through the travel trade supply chain; and (c) economic impact by using the waterways as the hook to increase the volume and value of visits across the seasons and upscaling the project across the English waterways.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-3f04d805-3fb7-4c98-87f2-be0a23a3b8ff
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/dc82c4c6-e027-41ad-90e7-500dc4bde315
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (below threshold)
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79416000 - Public relations services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£126,000 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
1 Jan 20215 years ago
Submission Deadline
21 Jan 2019Expired
Future Notice Date
Not specified
Award Date
30 Jan 20197 years ago
Contract Period
31 Jan 2019 - 31 Oct 2019 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
MARKETING BIRMINGHAM LTD
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BIRMINGHAM
Postcode
B1 2ND
Post Town
Birmingham
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
TLG West Midlands (England)
Local Authority
Birmingham
Electoral Ward
Ladywood
Westminster Constituency
Birmingham Ladywood

Supplier Information

Number of Suppliers
1
Supplier Name

EXPERT PR & HWM COMMUNICATIONS

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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