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Great Food & Drink Campaign (US & China)

Department for Environment, Food & Rural Affairs (Defra)

This public procurement record has 1 release in its history.

Award

21 Aug 2026 at 16:27

Award Notice
Summary of the contracting process

The Department for Environment, Food & Rural Affairs (Defra) procured marketing services for the Great Food & Drink Campaign, focused on the United States and China. The requirement covers campaign activity promoting British food and drink, with delivery across the United Kingdom, Europe, the Channel Islands, the Isle of Man, British Overseas Territories and the rest of the world. The procurement is categorised as marketing services. Defra is the buying organisation and the requirement is a services contract rather than goods or construction work. The named campaign focus means relevant suppliers are agencies with international food and drink marketing capability, particularly experience developing and delivering campaigns aimed at audiences in the United States and China.

The procurement is complete and was awarded to Four Communications Limited. The award date was 17 August 2026. The awarded value is £1,250,000, and the contract runs from 12 August 2026 to 11 August 2028. Bids closed on 11 June 2026 at 5pm. The route was a selective call-off from a dynamic purchasing system, rather than an open standalone tender. The published procurement value and award value are both £1,250,000. The contract covers one campaign requirement, with no separate lot awards reported. The process was marked as suitable for neither small and medium-sized enterprises nor voluntary, community and social enterprises. The outcome is an active award under a completed procurement.

This award demonstrates demand from Defra for substantial, internationally focused food and drink marketing capability. A credible future competitor would need to combine strategic campaign planning, creative development, communications and delivery across multiple territories, with particular understanding of audiences and media in the United States and China. The supplier would also need the capacity to coordinate activity across the United Kingdom, Europe, the Channel Islands, the Isle of Man, British Overseas Territories and wider international markets. The buyer’s use of a dynamic purchasing system and selective call-off indicates that suppliers need to qualify for the relevant purchasing route before competing for similar requirements. The stated SME and VCSE suitability settings point towards an established agency with the resources, international reach and specialist sector experience to deliver a major government campaign.

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Notice Information

Notice Title

Great Food & Drink Campaign (US & China)

Notice Description

Great Food & Drink Campaign (US & China)

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-405dbde0-965e-4f8a-815d-b01fc15b9630
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/268e3d3a-d0d0-4ab6-960c-d598998b2d65
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Dynamic
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a dynamic purchasing system
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
£1,250,000 £1M-£10M
Lots Value
Not specified
Awards Value
£1,250,000 £1M-£10M
Contracts Value
Not specified

Notice Dates

Publication Date
21 Aug 20266 days ago
Submission Deadline
11 Jun 2026Expired
Future Notice Date
Not specified
Award Date
17 Aug 20261 weeks ago
Contract Period
12 Aug 2026 - 11 Aug 2028 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Department for Environment, Food & Rural Affairs (Defra)
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SW1P 4DF
Postcode Area
South West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
Not specified
Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

Four Communications Limited

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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