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Campaign Tracking Services

FCA

This public procurement record has 1 release in its history.

Award

13 Aug 2026 at 14:26

Award Notice
Summary of the contracting process

The Financial Conduct Authority (FCA) procured campaign tracking services to measure the performance of its marketing campaigns. The requirement covers FCA activity including InvestSmart, Firm Checker and Motor Finance, and is classified as market research services. Work is delivered in London, including at the FCA’s office at 12 Endeavour Square, E20 1JN. The service is relevant to market research agencies, campaign measurement specialists and organisations that can design, manage and report tracking research for public-facing financial services campaigns. The requirement concerns performance monitoring and insight rather than the delivery of advertising or broader marketing activity. It is a services contract for the FCA as the buying organisation.

The procurement has been awarded and is complete. FCA selected IPSOS MORI UK LTD on 5 May 2026 for £1,094,076 including the awarded value. The estimated procurement range was £863,724 to £1,094,076, in each case in GBP. The contract period runs from 6 July 2026 to 5 July 2030. It was a selective procedure, conducted as a call-off from a framework agreement, with the tender submission deadline on 22 April 2026 at 12:00. The award was active and related to a single campaign tracking services requirement. The procurement was evaluated through the framework call-off process. The FCA recorded the opportunity as unsuitable for SMEs and voluntary, community or social enterprises.

This award demonstrates sustained FCA demand for structured measurement of marketing campaign performance across financial services topics. Competitors considering comparable work for the FCA would need credible market research capability, campaign tracking expertise and the capacity to monitor several named campaigns within one service. They would need to turn campaign activity into reliable performance evidence and provide insight that supports the FCA’s public-facing work. Experience across financial products or regulated communications would help a supplier understand campaigns such as InvestSmart, Firm Checker and Motor Finance, while the four-year requirement indicates the need for dependable delivery and continuity. The route to market is also significant: comparable suppliers would need access to, or a position on, the relevant framework agreement to pursue a future call-off on similar terms.

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Notice Information

Notice Title

Campaign Tracking Services

Notice Description

Tracking for the performance of FCA marketing campaign activity, including but not limited to, InvestSmart, Firm Checker and Motor Finance.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-40a832a6-87e3-4796-9b6f-e128cda4045f
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/8db994a3-de58-49f1-b96f-64b9cc582904
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a framework agreement
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79310000 - Market research services

Notice Value(s)

Tender Value
£1,094,076 £1M-£10M
Lots Value
Not specified
Awards Value
£1,094,076 £1M-£10M
Contracts Value
Not specified

Notice Dates

Publication Date
13 Aug 20262 weeks ago
Submission Deadline
22 Apr 2026Expired
Future Notice Date
Not specified
Award Date
5 May 20263 months ago
Contract Period
6 Jul 2026 - 5 Jul 2030 4-5 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
FCA
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
E20 1JN
Postcode Area
East London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI41 Hackney and Newham
Delivery Location
TLI London
Local Authority
Newham
Electoral Ward
Stratford Olympic Park
Westminster Constituency
Stratford and Bow

Supplier Information

Number of Suppliers
1
Supplier Name

IPSOS MORI UK LTD

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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