Tender

2022-602 US Dairy tender

AHDB

This public procurement record has 1 release in its history.

Tender

28 Apr 2023 at 08:23

Tender Notice
Summary of the contracting process

The Agriculture and Horticulture Development Board (AHDB) has issued a tender titled "2022-602 US Dairy tender" for marketing services in the United Kingdom. The procurement aims to select a supplier for an AHDB In-Market Representative for the USA, focusing on promoting British dairy products. The tender has a contract value of £210,000 and a tender deadline of 22nd May 2023. The procurement method is an open procedure, with the contract period set to begin on 30th June 2023.

This tender presents an opportunity for businesses in the marketing services industry, especially those with expertise in promoting agricultural products. Small and medium-sized enterprises (SMEs) are eligible to compete for this contract. Businesses located in the US or having a commercial office there are preferred. AHDB, as the buying organisation, requires a supplier with English-speaking representatives capable of implementing effective market growth strategies in the USA.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Start Free Trial Book a Demo
All Features Pricing

Notice Information

Notice Title

2022-602 US Dairy tender

Notice Description

AHDB intend to procure a Contract to a successful Supplier for the provision of an "AHDB In-Market Representative for USA (covering Dairy products)". The successful supplier will be required to deliver an agreed strategy, including delivering agreed promotions and events, an online and social media channel strategy, and connections and networking with potential customers and exporters for British Dairy. These products will be from England, Wales and Scotland. The aim is to increase awareness to help drive value and volume sales, as well as ensuring value for money for levy payers is provided. AHDB require an English-speaking representative who must have the expertise and experience to identify the right priority market segments, along with the ability to devise the best local strategy to support and achieve effective market growth. It is preferred that the supplier is based or has a commercial office in the US. "The procurement documents are available for unrestricted and full direct access, free of charge, at https://defra-family.force.com/s/Welcome Any questions, requests to participate or tender submissions must be submitted electronically via this portal."

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-40fcd771-27ab-45f7-8acc-0d1fa8698115
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/67eb2625-ed46-4520-9a4e-248faba2c422
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (above threshold)
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
£210,000 £100K-£500K
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
28 Apr 20232 years ago
Submission Deadline
22 May 2023Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
29 Jun 2023 - 29 Jun 2026 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
AHDB
Contact Name
Sarah Waters
Contact Email
procurement@ahdb.org.uk
Contact Phone
Not specified

Buyer Location

Locality
COVENTRY
Postcode
CV3 4PE
Post Town
Coventry
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG1 Herefordshire, Worcestershire and Warwickshire
Small Region (ITL 3)
TLG13 Warwickshire CC
Delivery Location
TLG West Midlands (England)
Local Authority
Warwick
Electoral Ward
Cubbington & Leek Wootton
Westminster Constituency
Kenilworth and Southam

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-b5fd17-40fcd771-27ab-45f7-8acc-0d1fa8698115-2023-04-28T09:23:30+01:00",
    "date": "2023-04-28T09:23:30+01:00",
    "ocid": "ocds-b5fd17-40fcd771-27ab-45f7-8acc-0d1fa8698115",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "CF-0060900D8d000003VQwdEAG",
        "title": "2022-602 US Dairy tender",
        "description": "AHDB intend to procure a Contract to a successful Supplier for the provision of an \"AHDB In-Market Representative for USA (covering Dairy products)\". The successful supplier will be required to deliver an agreed strategy, including delivering agreed promotions and events, an online and social media channel strategy, and connections and networking with potential customers and exporters for British Dairy. These products will be from England, Wales and Scotland. The aim is to increase awareness to help drive value and volume sales, as well as ensuring value for money for levy payers is provided. AHDB require an English-speaking representative who must have the expertise and experience to identify the right priority market segments, along with the ability to devise the best local strategy to support and achieve effective market growth. It is preferred that the supplier is based or has a commercial office in the US. \"The procurement documents are available for unrestricted and full direct access, free of charge, at https://defra-family.force.com/s/Welcome Any questions, requests to participate or tender submissions must be submitted electronically via this portal.\"",
        "datePublished": "2023-04-28T09:23:30+01:00",
        "status": "active",
        "classification": {
            "scheme": "CPV",
            "id": "79342000",
            "description": "Marketing services"
        },
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "postalCode": "CV3 4PE"
                    },
                    {
                        "region": "West Midlands",
                        "countryName": "United Kingdom"
                    }
                ]
            }
        ],
        "minValue": {
            "amount": 70000,
            "currency": "GBP"
        },
        "value": {
            "amount": 210000,
            "currency": "GBP"
        },
        "procurementMethod": "open",
        "procurementMethodDetails": "Open procedure (above threshold)",
        "tenderPeriod": {
            "endDate": "2023-05-22T12:00:00+01:00"
        },
        "contractPeriod": {
            "startDate": "2023-06-30T00:00:00+01:00",
            "endDate": "2026-06-29T23:59:59+01:00"
        },
        "suitability": {
            "sme": true,
            "vcse": false
        },
        "mainProcurementCategory": "services",
        "documents": [
            {
                "id": "1",
                "documentType": "tenderNotice",
                "description": "Opportunity notice on Contracts Finder",
                "url": "https://www.contractsfinder.service.gov.uk/Notice/67eb2625-ed46-4520-9a4e-248faba2c422",
                "datePublished": "2023-04-28T09:23:30+01:00",
                "format": "text/html",
                "language": "en"
            }
        ]
    },
    "parties": [
        {
            "id": "GB-CFS-244175",
            "name": "AHDB",
            "identifier": {
                "legalName": "AHDB"
            },
            "address": {
                "streetAddress": "Siskin Parkway East",
                "locality": "Coventry",
                "postalCode": "CV3 4PE",
                "countryName": "GB"
            },
            "contactPoint": {
                "name": "Sarah Waters",
                "email": "procurement@ahdb.org.uk"
            },
            "roles": [
                "buyer"
            ]
        }
    ],
    "buyer": {
        "id": "GB-CFS-244175",
        "name": "AHDB"
    }
}