Award

HMRC Tax Campaign Tracking (pre-wave)

H M REVENUE & CUSTOMS

This public procurement record has 1 release in its history.

Award

12 Sep 2018 at 12:58

Summary of the contracting process

The procurement process pertains to a contract awarded by HM Revenue & Customs for the research service titled "HMRC Tax Campaign Tracking (pre-wave)." This project falls under the category of Research and development services and related consultancy services, specifically focusing on evaluating the effectiveness of the 2018 Renewals advertising campaign for tax credits. The contract, valued at £28,995, was formally awarded on 5th April 2018, with contract execution scheduled from 10th May to 13th June 2018. It involved a selective procurement method through a call-off from a framework agreement, with activities anticipated to extend across multiple locations, including the United Kingdom and various overseas territories.

This tender offers significant opportunities for businesses specialising in market research, particularly those with expertise in evaluating advertising effectiveness and consumer awareness. Small and medium-sized enterprises (SMEs) are encouraged to participate, as the contract is structured to support them, potentially allowing new players in the consultancy space to enhance their profiles and gain valuable experience. Companies focusing on social research methodologies and those experienced in working with public sector clients will find this procurement fitting for their capabilities and growth strategies.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Notice Title

HMRC Tax Campaign Tracking (pre-wave)

Notice Description

Assignment under the Market Research MR130001 Agreement Contract. Tax credits are administered by HM Revenue & Customs and were designed to provide financial incentives to work and to help children in low income families. There are two types of tax credits - Working Tax Credit and Child Tax Credit. Claimants can qualify for either or both, depending on their circumstances. The amount each household will receive will be different as it's based on their income and their individual circumstances. Tax credits operate on an annual basis. The purpose of this research is to measure the effectiveness of the June - July 2018 Renewals advertising campaign amongst current Tax Credits claimants. The research should evaluate the following; awareness of the campaign, comprehension of key messages, online renewals and have they understood the need to renew their claim. This contract covers the pre wave of the research which provides a baseline prior to the campaign starting.

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-41da5673-7695-4cb0-ab87-c5a8ef26c9ee
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/f7ee1fc9-b113-4b6e-a5d0-6b57b70c7c56
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Not specified
Procurement Method
Selective
Procurement Method Details
Call-off from a framework agreement
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

73 - Research and development services and related consultancy services


CPV Codes

73000000 - Research and development services and related consultancy services

Notice Value(s)

Tender Value
£28,995 Under £100K
Lots Value
Not specified
Awards Value
£28,995 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
12 Sep 20187 years ago
Submission Deadline
5 Apr 2018Expired
Future Notice Date
Not specified
Award Date
4 Apr 20187 years ago
Contract Period
9 May 2018 - 13 Jun 2018 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
H M REVENUE & CUSTOMS
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
CANARY WHARF LONDON
Postcode
E14 5AB
Post Town
East London
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI42 Tower Hamlets
Delivery Location
Not specified

Local Authority
Tower Hamlets
Electoral Ward
Canary Wharf
Westminster Constituency
Poplar and Limehouse

Supplier Information

Number of Suppliers
1
Supplier Name

GFK

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-b5fd17-41da5673-7695-4cb0-ab87-c5a8ef26c9ee-2018-09-12T13:58:39+01:00",
    "date": "2018-09-12T13:58:39+01:00",
    "ocid": "ocds-b5fd17-41da5673-7695-4cb0-ab87-c5a8ef26c9ee",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "18/19 Comms 01",
        "title": "HMRC Tax Campaign Tracking (pre-wave)",
        "description": "Assignment under the Market Research MR130001 Agreement Contract. Tax credits are administered by HM Revenue & Customs and were designed to provide financial incentives to work and to help children in low income families. There are two types of tax credits - Working Tax Credit and Child Tax Credit. Claimants can qualify for either or both, depending on their circumstances. The amount each household will receive will be different as it's based on their income and their individual circumstances. Tax credits operate on an annual basis. The purpose of this research is to measure the effectiveness of the June - July 2018 Renewals advertising campaign amongst current Tax Credits claimants. The research should evaluate the following; awareness of the campaign, comprehension of key messages, online renewals and have they understood the need to renew their claim. This contract covers the pre wave of the research which provides a baseline prior to the campaign starting.",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "73000000",
            "description": "Research and development services and related consultancy services"
        },
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "countryName": "British Oversea Territories"
                    },
                    {
                        "countryName": "Channel Islands"
                    },
                    {
                        "countryName": "Europe"
                    },
                    {
                        "countryName": "Isle of Man"
                    },
                    {
                        "countryName": "Rest of the World"
                    },
                    {
                        "countryName": "United Kingdom"
                    }
                ]
            }
        ],
        "value": {
            "amount": 28995,
            "currency": "GBP"
        },
        "procurementMethod": "selective",
        "procurementMethodDetails": "Call-off from a framework agreement",
        "tenderPeriod": {
            "endDate": "2018-04-05T23:59:59+01:00"
        },
        "contractPeriod": {
            "startDate": "2018-05-10T00:00:00+01:00",
            "endDate": "2018-06-13T23:59:59+01:00"
        },
        "suitability": {
            "sme": true,
            "vcse": false
        }
    },
    "parties": [
        {
            "id": "GB-GOR-D25",
            "name": "H M Revenue & Customs",
            "identifier": {
                "legalName": "H M Revenue & Customs",
                "scheme": "GB-GOR",
                "id": "D25"
            },
            "address": {
                "streetAddress": "10 South Colonnade",
                "locality": "Canary Wharf London",
                "postalCode": "E14 5AB",
                "countryName": "England"
            },
            "contactPoint": {
                "name": "Olayinka Ege",
                "email": "olayinka.ege@hmrc.gov.uk"
            },
            "roles": [
                "buyer"
            ]
        },
        {
            "id": "GB-COH-02512551",
            "name": "GFK U.K. LIMITED",
            "identifier": {
                "legalName": "GFK U.K. LIMITED",
                "scheme": "GB-COH",
                "id": "02512551"
            },
            "address": {
                "streetAddress": "25 CANADA SQUARE E14 5LQ GB"
            },
            "details": {
                "scale": "large",
                "vcse": false
            },
            "roles": [
                "supplier"
            ]
        }
    ],
    "buyer": {
        "id": "GB-GOR-D25",
        "name": "H M Revenue & Customs"
    },
    "awards": [
        {
            "id": "ocds-b5fd17-41da5673-7695-4cb0-ab87-c5a8ef26c9ee-1",
            "status": "active",
            "date": "2018-04-05T00:00:00+01:00",
            "datePublished": "2018-09-12T13:58:39+01:00",
            "value": {
                "amount": 28995,
                "currency": "GBP"
            },
            "suppliers": [
                {
                    "id": "GB-COH-02512551",
                    "name": "GFK U.K. LIMITED"
                }
            ],
            "contractPeriod": {
                "startDate": "2018-05-10T00:00:00+01:00",
                "endDate": "2018-06-13T23:59:59+01:00"
            },
            "documents": [
                {
                    "id": "1",
                    "documentType": "awardNotice",
                    "description": "Awarded contract notice on Contracts Finder",
                    "url": "https://www.contractsfinder.service.gov.uk/Notice/f7ee1fc9-b113-4b6e-a5d0-6b57b70c7c56",
                    "datePublished": "2018-09-12T13:58:39+01:00",
                    "format": "text/html",
                    "language": "en"
                }
            ]
        }
    ]
}