Tender

BTA823 European Airline Partnership

BRITISH TOURIST AUTHORITY

This public procurement record has 1 release in its history.

Tender

15 Jun 2017 at 12:36

Tender Notice
Summary of the contracting process

The British Tourist Authority is currently seeking a European airline partner through a selective tender process titled "BTA823 European Airline Partnership". This procurement, classified under the CPV code for administrative services related to tourism affairs, aims to enhance the inbound tourism market to Britain for the fiscal year 2017/18. Key activities will include route development, marketing campaigns, and insights-driven partnerships focused on key European markets such as France, Germany, and Spain. The tender period closes on 21 June 2017, while the contract is expected to commence on 11 July 2017 and run for three years until 10 July 2020. The tender is based in London, UK.

This opportunity offers significant potential for airlines looking to expand their operations and customer reach in Europe. Companies that possess an extensive network to Britain and can effectively leverage various marketing channels, including owned, earned, and paid media, will be particularly well-positioned to compete. The integrated partnership approach encourages innovation in tourism services and suggests that businesses capable of delivering insights-driven market strategies will thrive in this competitive environment.

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Notice Information

Notice Title

BTA823 European Airline Partnership

Notice Description

VisitBritain is seeking a European airline partner to work with during 2017/18 to grow the inbound tourism market to Britain through an integrated partnership approach from key European markets (for example France, Germany, Spain, Italy & Netherlands). Working with major Gateways we will use data and insight to inform our partnership activity to drive incremental visits to Britain in line with VisitBritain and partner strategies.The activity will encompass many areas including research and insights, route development, welcome to Britain, product development & distribution, content collaboration and marketing campaigns which will impact at every stage of the consumer journey, from inspiration through to consideration and planning and booking to advocacy. The partner should have an extensive network to Britain in the key markets and demonstrate how they will utilise owned, earned and paid channels to reach target customers.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-42d3efca-32cb-4580-8733-582b219a438b
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/ec12f4e3-3355-4dd4-ad79-42f4810dc7e9
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Restricted procedure
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

75 - Administration, defence and social security services

CPV Codes

75125000 - Administrative services related to tourism affairs

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
15 Jun 20178 years ago
Submission Deadline
21 Jun 2017Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
10 Jul 2017 - 10 Jul 2020 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
BRITISH TOURIST AUTHORITY
Contact Name
Procurement
Contact Email
procurement@visitbritain.org
Contact Phone
Not specified

Buyer Location

Locality
LONDON
Postcode
SW1P 3BT
Post Town
South West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
TLI London
Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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