Award

Digital Marketing 2022 - 2025

CENTRE FOR AGEING BETTER LIMITED

This public procurement record has 2 releases in its history.

Award

22 Apr 2022 at 13:40

Award Notice
Tender

25 Feb 2022 at 10:23

Tender Notice
Summary of the contracting process

The Centre for Ageing Better Limited has recently completed the awarding stage of its "Digital Marketing 2022 - 2025" procurement process, which aimed to enhance its digital marketing capabilities through various services, including PPC, SEO, and email marketing. The contract runs from 8 April 2022 to 7 April 2025 and has a total value of £81,000, with a minimum bid requirement for the first year set between £23,000 and £25,000. The tender was initially open for submissions until 25 March 2022, with all services to be delivered within the UK.

This procurement presents significant opportunities for businesses specialising in digital marketing services, particularly small and medium-sized enterprises (SMEs) that can offer innovative solutions in PPC and SEO management. Companies with expertise in analytics, social media, and email marketing would be particularly well-suited to compete for the contract, especially those that can demonstrate a capacity for continual performance optimisation and reporting. This could aid businesses in expanding their client base and gaining experience in government contracts.

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Notice Information

Notice Title

Digital Marketing 2022 - 2025

Notice Description

The services offered should be in the form of the agency's guaranteed time for at least three days a month used to support Ageing Better, covering PPC, SEO and other ad-hoc support with Analytics, social media and email marketing. This will be agreed between Ageing Better and the supplier on a regular basis through weekly catch-ups. Work on PPC will include reviewing and optimising our Google Ads account. The supplier will manage the account on behalf of Ageing Better in order to create and maintain targeted campaigns, including developing ad copy and targeting keywords, ensuring high levels of relevant clicks. It will be the supplier's responsibility to manage Ageing Better's Ad Grants account and ensure that it performs to high standards and remains active, conforming with all of the Grant's policies. The supplier should play a key part in optimising our SEO strategy, producing audits and providing ongoing reporting, as well as assisting with keyword and gap analyses. We would also require support with our email marketing on an ad-hoc basis, including campaign reporting/analysis and ensuring our mailing list and campaigns are optimised. The length of the contract is for three years, with one-year and two-year break clauses. For the first 12 months of work, bids should be in the range of PS23,000 to PS25,000 excl VAT. The deadline for tender submissions is 4pm Friday 25 March.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-4308cb47-974c-42b5-86c0-1af204f89fa4
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/616cfca8-ec39-4332-a487-63a2ca66ed7b
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (below threshold)
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

72 - IT services: consulting, software development, Internet and support

CPV Codes

72000000 - IT services: consulting, software development, Internet and support

Notice Value(s)

Tender Value
£81,000 Under £100K
Lots Value
Not specified
Awards Value
£80,640 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
22 Apr 20223 years ago
Submission Deadline
25 Mar 2022Expired
Future Notice Date
Not specified
Award Date
18 Apr 20223 years ago
Contract Period
31 Mar 2022 - 31 Mar 2025 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
CENTRE FOR AGEING BETTER LIMITED
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
WC1E 7EB
Post Town
Central London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI36 Camden
Delivery Location
TLC North East (England), TLD North West (England), TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLJ South East (England), TLK South West (England)
Local Authority
Camden
Electoral Ward
Bloomsbury
Westminster Constituency
Holborn and St Pancras

Supplier Information

Number of Suppliers
1
Supplier Name

STRANGE

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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