Award

AHDB PR and Marketing representative for Japan

DEFRA NETWORK ETENDERING PORTAL

This public procurement record has 3 releases in its history.

AwardUpdate

07 Jul 2021 at 07:36

Award

11 May 2020 at 12:53

Tender

10 Feb 2020 at 08:39

Summary of the contracting process

The procurement process involves the Defra Network eTendering Portal as the buying organisation, seeking a PR and Marketing representative for the Agriculture and Horticulture Development Board (AHDB) in Japan. The tender, titled "AHDB PR and Marketing representative for Japan," focuses on public relations services within the agricultural industry. The tender was published on 10th February 2020 and was active until the deadline of 13th March 2020. The awarded contract, worth £400,000, commenced on 12th June 2020 and will end on 11th June 2024, focusing on promoting high-quality British beef and lamb within the region. This procurement followed an open method procedure, allowing widespread participation.

This tender presents growth opportunities for businesses specialised in public relations and marketing, particularly those with experience in the agricultural sector. Firms that can demonstrate a strong understanding of the Japanese market, including cultural nuances and consumer preferences, will be well-positioned to compete. Small and medium-sized enterprises (SMEs) with capabilities in cross-cultural communications and local market strategies may find this contract particularly appealing, as it seeks a representative based in Japan with expertise in promoting British agricultural products.

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How relevant is this notice?

Notice Title

AHDB PR and Marketing representative for Japan

Notice Description

Award for a recruitment for a marketing agency to represent AHDB in Japan, supporting our activities and focusing on high end quality beef and lamb Additional information: Notification of awarded contract

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-43992c73-10d2-45af-baad-905649b0c828
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/2e182030-6944-4f70-a385-63735509cc43
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (above threshold)
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79416000 - Public relations services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£400,000 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
7 Jul 20214 years ago
Submission Deadline
13 Mar 2020Expired
Future Notice Date
Not specified
Award Date
21 Apr 20205 years ago
Contract Period
11 Jun 2020 - 11 Jun 2024 4-5 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
DEFRA NETWORK ETENDERING PORTAL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
KENILWORTH, WARWICKSHIRE
Postcode
CV8 2TL
Post Town
Coventry
Country
England

Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG1 Herefordshire, Worcestershire and Warwickshire
Small Region (ITL 3)
TLG13 Warwickshire CC
Delivery Location
Not specified

Local Authority
Warwick
Electoral Ward
Cubbington & Leek Wootton
Westminster Constituency
Kenilworth and Southam

Supplier Information

Number of Suppliers
1
Supplier Name

SOPEXA JAPAN

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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