Award

BTA926 Chinese Travel Partner OTA

BRITISH TOURIST AUTHORITY

This public procurement record has 1 release in its history.

Award

17 Mar 2018 at 12:51

Award Notice
Summary of the contracting process

The British Tourist Authority is seeking a travel partner in China through the tender titled "BTA926 Chinese Travel Partner OTA" to promote British tourism between 2018 and 2020. This procurement falls within the administrative services related to tourism affairs, with a total contract value of £3,000,000. The tender period concluded on 13 March 2018, and the contract will be active from 15 March 2018 until 15 March 2021. The primary location for service delivery is London, United Kingdom, targeting a broad audience of potential travellers.

This tender presents significant opportunities for businesses specialising in tourism and travel, particularly those with a strong digital presence and marketing capabilities aimed at the Chinese market. Companies that can offer innovative tourism products and possess experience in executing large-scale marketing campaigns will be well-suited to compete for this contract. Engaging with the British Tourist Authority may also facilitate further collaborations and enhance visibility in the lucrative China-UK travel sector.

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Notice Information

Notice Title

BTA926 Chinese Travel Partner OTA

Notice Description

VisitBritain is seeking an OTA partner un China to work with during 2018 through 2020 to encourage Chinese consumers to travel to Britain. The activity will have a 360 degree marketing approach, encompassing everything from specific tactical campaigns, which have impact at every stage of the consumer journey, from inspiration through to consideration, planning, booking and advocacy. The OTA should also have the capability to create and produce new British tourism products, based on VisitBritain priorities. The activity must align with VisitBritain's global brand campaign and this will be visible at every consumer touchpoint.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-46f685f8-d31d-42f5-8223-b99214e71c33
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/6fb57c51-9705-4fbb-8dcf-efe142957e59
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Not specified
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

75 - Administration, defence and social security services

CPV Codes

75125000 - Administrative services related to tourism affairs

Notice Value(s)

Tender Value
£3,000,000 £1M-£10M
Lots Value
Not specified
Awards Value
£3,000,000 £1M-£10M
Contracts Value
Not specified

Notice Dates

Publication Date
17 Mar 20187 years ago
Submission Deadline
13 Mar 2018Expired
Future Notice Date
Not specified
Award Date
13 Mar 20187 years ago
Contract Period
15 Mar 2018 - 15 Mar 2021 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
BRITISH TOURIST AUTHORITY
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SW1H 0ET
Post Town
South West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
TLI London
Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

SHANGHAI CTRIP COMMERCE

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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