Tender

Delivery of the Salisbury Place Brand

SALISBURY CITY COUNCIL

This public procurement record has 1 release in its history.

Tender

10 Feb 2021 at 16:31

Tender Notice
Summary of the contracting process

Salisbury City Council is seeking proposals for the "Delivery of the Salisbury Place Brand," a project aimed at enhancing the city’s marketing and branding efforts to support economic growth and recovery post-COVID-19. The tender is currently in the active stage, with an open procurement method employed for this service contract valued between £50,000 and £65,000. The deadline for submission of tenders is 17 February 2021, following which the contract period is set to commence on 5 April 2021 and run until 31 March 2022. The project is classified under research and development services, as well as advertising and marketing services, with the delivery address located in Salisbury, England.

This tender presents significant opportunities for creative agencies and marketing consultants, particularly those specialising in branding and public relations. Businesses equipped to deliver innovative and cohesive marketing strategies will be well-positioned to compete for this contract. The selected company will play a crucial role in spearheading the implementation of the "Traditional Original" brand, fostering collaboration among local stakeholders to create a vibrant economic environment and further enhance Salisbury's reputation as a prime destination for living, working, and visiting.

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Notice Information

Notice Title

Delivery of the Salisbury Place Brand

Notice Description

Salisbury City Council, on behalf of the city's stakeholders are seeking to appoint a place brand company to implement and market the Salisbury Place Brand. In 2019, through an extensive consultation a new competitive brand positioning for the city, 'Traditional Original' was developed and launched with the aim of creating a clear, concise brand & narrative to use to support economic growth and investment, and to build Salisbury's reputation as a great place to live, work, study, and visit. The 'Traditional Original' positioning was well received by stakeholders from all sectors in Salisbury. Brand guidelines have been developed and some provisional implementation work has already commenced, including a new partnership Salisbury website, city signage used across projects including Salisbury Street Sellers and empty shop front vinyls. There is now a clear need to amplify the implementation of the Salisbury Place Brand and inspire action - communicating and working with local residents, business, and stakeholders through a cohesive, long-term framework to support Salisbury's economic recovery post COVID-19, ensuring the city's future success. We are looking for creative and innovative solutions to implement and market the Salisbury Place Brand. The company selected will deliver the project requirements and will support, inspire and lead the Salisbury partners and wider businesses to consistently deliver the brand experience.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-4835730f-211a-406a-8335-07a32a80a83c
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/12048f7a-d567-4606-94c1-33903e743a43
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (below threshold)
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

73 - Research and development services and related consultancy services

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

73000000 - Research and development services and related consultancy services

79340000 - Advertising and marketing services

79400000 - Business and management consultancy and related services

Notice Value(s)

Tender Value
£65,000 Under £100K
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
10 Feb 20215 years ago
Submission Deadline
17 Feb 2021Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
4 Apr 2021 - 31 Mar 2022 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
SALISBURY CITY COUNCIL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
SALISBURY
Postcode
SP1 1JH
Post Town
Salisbury
Country
England
Major Region (ITL 1)
TLK South West (England)
Basic Region (ITL 2)
TLK7 Gloucestershire and Wiltshire
Small Region (ITL 3)
TLK72 Wiltshire
Delivery Location
Not specified
Local Authority
Wiltshire
Electoral Ward
Salisbury St Edmund's
Westminster Constituency
Salisbury

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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