Award

Government Media Buying

H M REVENUE & CUSTOMS

This public procurement record has 1 release in its history.

Award

07 Jan 2019 at 11:40

Summary of the contracting process

The procurement process involves H M Revenue & Customs seeking services related to media buying, specifically for advertising campaigns. This tender falls under the advertising and marketing services category (CPV code 79340000) and is located in the United Kingdom. The procurement was conducted as a selective process through a call-off from the CCS framework RM6003. The tender period concluded on 7 November 2018, and the contract was officially awarded on 7 November 2018, covering a contract duration from 8 November 2018 to 8 November 2022. The total value of the contract is £12,000,000, with a minimum value of £8,000,000.

This tender presents significant opportunities for businesses specialising in advertising and marketing services, particularly those capable of handling large-scale campaigns. Market players that could thrive in this environment include creative agencies, digital marketing firms, and data analytics companies, all of which are equipped to support the delivery of strategic advertising initiatives. Given the scale and duration of the contract, businesses looking to expand in the media buying sector should consider potential collaborations or partnerships to enhance their competitiveness in future tenders.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Notice Title

Government Media Buying

Notice Description

Call off from CCS framework RM6003 (Media Buying) for support in delivery of HMRC's advertising campaigns.

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-49578253-995b-4386-b8d4-bbb950c329af
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/bed0dfab-78f5-4727-9c6c-a74fa0eae611
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a framework agreement
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£12,000,000 £10M-£100M
Lots Value
Not specified
Awards Value
£8,000,000 £1M-£10M
Contracts Value
Not specified

Notice Dates

Publication Date
7 Jan 20197 years ago
Submission Deadline
7 Nov 2018Expired
Future Notice Date
Not specified
Award Date
7 Nov 20187 years ago
Contract Period
8 Nov 2018 - 8 Nov 2022 4-5 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
H M REVENUE & CUSTOMS
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
SALFORD
Postcode
M60 9HL
Post Town
Manchester
Country
England

Major Region (ITL 1)
TLD North West (England)
Basic Region (ITL 2)
TLD3 Greater Manchester
Small Region (ITL 3)
TLD34 Greater Manchester South West
Delivery Location
Not specified

Local Authority
Salford
Electoral Ward
Ordsall
Westminster Constituency
Salford

Supplier Information

Number of Suppliers
1
Supplier Name

OMD GROUP

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-b5fd17-49578253-995b-4386-b8d4-bbb950c329af-2019-01-07T11:40:41Z",
    "date": "2019-01-07T11:40:41Z",
    "ocid": "ocds-b5fd17-49578253-995b-4386-b8d4-bbb950c329af",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "SR167080288",
        "title": "Government Media Buying",
        "description": "Call off from CCS framework RM6003 (Media Buying) for support in delivery of HMRC's advertising campaigns.",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "79340000",
            "description": "Advertising and marketing services"
        },
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "countryName": "British Oversea Territories"
                    },
                    {
                        "countryName": "Channel Islands"
                    },
                    {
                        "countryName": "Europe"
                    },
                    {
                        "countryName": "Isle of Man"
                    },
                    {
                        "countryName": "Rest of the World"
                    },
                    {
                        "countryName": "United Kingdom"
                    }
                ]
            }
        ],
        "minValue": {
            "amount": 8000000,
            "currency": "GBP"
        },
        "value": {
            "amount": 12000000,
            "currency": "GBP"
        },
        "procurementMethod": "selective",
        "procurementMethodDetails": "Call-off from a framework agreement",
        "tenderPeriod": {
            "endDate": "2018-11-07T23:59:59Z"
        },
        "contractPeriod": {
            "startDate": "2018-11-08T00:00:00Z",
            "endDate": "2022-11-08T23:59:59Z"
        },
        "suitability": {
            "sme": false,
            "vcse": false
        },
        "mainProcurementCategory": "services"
    },
    "parties": [
        {
            "id": "GB-GOR-D25",
            "name": "H M Revenue & Customs",
            "identifier": {
                "legalName": "H M Revenue & Customs",
                "scheme": "GB-GOR",
                "id": "D25"
            },
            "address": {
                "streetAddress": "Ralli Quays, 3 Stanley Street",
                "locality": "Salford",
                "postalCode": "M60 9HL",
                "countryName": "England"
            },
            "contactPoint": {
                "name": "Jack Biddell",
                "email": "jack.biddell@hmrc.gsi.gov.uk"
            },
            "roles": [
                "buyer"
            ]
        },
        {
            "id": "GB-COH-02078820",
            "name": "OMD GROUP LIMITED",
            "identifier": {
                "legalName": "OMD GROUP LIMITED",
                "scheme": "GB-COH",
                "id": "02078820"
            },
            "address": {
                "streetAddress": "85 Strand LONDON WC2R 0DW GB"
            },
            "details": {
                "scale": "large",
                "vcse": false
            },
            "roles": [
                "supplier"
            ]
        }
    ],
    "buyer": {
        "id": "GB-GOR-D25",
        "name": "H M Revenue & Customs"
    },
    "awards": [
        {
            "id": "ocds-b5fd17-49578253-995b-4386-b8d4-bbb950c329af-1",
            "status": "active",
            "date": "2018-11-07T00:00:00Z",
            "datePublished": "2019-01-07T11:40:41Z",
            "value": {
                "amount": 8000000,
                "currency": "GBP"
            },
            "suppliers": [
                {
                    "id": "GB-COH-02078820",
                    "name": "OMD GROUP LIMITED"
                }
            ],
            "contractPeriod": {
                "startDate": "2018-11-08T00:00:00Z",
                "endDate": "2022-11-08T23:59:59Z"
            },
            "documents": [
                {
                    "id": "1",
                    "documentType": "awardNotice",
                    "description": "Awarded contract notice on Contracts Finder",
                    "url": "https://www.contractsfinder.service.gov.uk/Notice/bed0dfab-78f5-4727-9c6c-a74fa0eae611",
                    "datePublished": "2019-01-07T11:40:41Z",
                    "format": "text/html",
                    "language": "en"
                },
                {
                    "id": "2",
                    "documentType": "contractSchedule",
                    "description": "Redacted Call Off Contract",
                    "url": "https://www.contractsfinder.service.gov.uk/Notice/Attachment/a7b1a3b5-5a98-46a5-b9e5-e08741c33faf",
                    "format": "application/vnd.openxmlformats-officedocument.wordprocessingml.document"
                }
            ]
        }
    ]
}